There’s more to business than meets the eye. Strange facts, unsung heroes, and stunning nuggets of trivia. If you are one of those info-weevils who knows the name of the only CEO to hold a full-time faculty position (Bose’s Amal Bose at MIT), or the provenance of the Pepsi brand-name (from dyspepsia, which it was supposed to cure), here’s your chance. BUSINESS TODAY presents a series of quizzes on business, business events, and business people. The first 2 all-correct responses, received before July 22, 1999, will win a Canon Personal Organiser each.

1. American weapons-manufacturer Raytheon can be credited with the discovery of which versatile home-appliance?

The Coffee Machine  The Percolator

The Microwave Oven The Refrigerator

2. What is the axiom, Work Expands To Fill The Time Available For Its Completion, popularly known as?

Murphy’s Law   Singer’s Law

Peter Principle  Parkinson’s Law

3. Which legendary marketing theorist coined the terms, Marketing Myopia and Product Differentiation?

Theodore Levitt Philip Kotler

David Ogilvy     Rosser Reeves

4. Who, according to a 1999 Forbes study, is the world’s richest Indian?

L.N. Mittal                Azim Premji

Gopichand Hinduja   Dhirubhai Ambani

5. What is the machine in Daniel T. Jones and James Womack’s best-seller, The Machine That Changed The World?

The Ford Model T   The Toyota Production System

The Silicon Chip     The Honda Civic

6. Who was Time’s Man Of The Year in 1982?

Steve Jobs              Jimmy Carter

Margaret Thatcher  The Personal Computer

7. P&G’s Ivory was associated with the first sponsored programme on an American radio-station. Which was the first Indian brand to sponsor a programme on All India Radio?

Binaca Toothpaste    Saridon

Hero Cycles              Murphy Radio

8. The merger of The Grand Metropolitan and Guinness created one of the largest food companies in the world. What is it called?

Diageo     GrandMet

GMG       The Metro

9. Which watch-manufacturer recently came up with the concept of
Internet time?

Omega      Rolex

Seiko        Swatch

10. The logo of the satellite phone service-provider, Iridium, is a well-known constellation. Which is it?

Great Bear Cassiopeia

Drago Orion

This contest is open to all Indian citizens except employees (and their relatives) of Living Media India Ltd and World Media Ltd.

BUSINESS TODAY will not be responsible for any postal delays, losses in transit, or mutilation of entry-forms. All entries will be treated as the property of BUSINESS TODAY.

BUSINESS TODAY reserves the right to terminate or extend the contest at any time, or to accept or reject entries at its absolute discretion without assigning any reason.

The Canon Personal Organisers will be sent to the winners, who will be individually intimated, through registered post or courier.

The jurisdiction regarding this contest will rest exclusively with the competent authorities and forums of Delhi / New Delhi only.

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