There’s more to business than meets the eye. Strange facts, unsung heroes, and stunning nuggets of trivia. If you are one of those info-weevils who knows the name of the only CEO to hold a full-time faculty position (Bose’s Amal Bose at MIT), or the provenance of the Pepsi brand-name (from dyspepsia, which it was supposed to cure), here’s your chance. BUSINESS TODAY presents a series of quizzes on business, business events, and business people. The first 2 all-correct responses, received before August 22, 1999, will win a Canon Personal Organiser each.

1. Hitler Was Human; He Did Not Spare Anyone is the punch-line for the ads of which social-aid agency?

The Bhopal Medical Appeal         The Kargil War Relief Fund

The Kosovo Refugee Aid Agency Amnesty International

2. Whose commercial venture is a Net portal called Arzoo?

Sabeer Bhatia     Madhuri Dixit

Shammi Kapoor  Ajay Jadeja

3. Rouge Trader, scheduled to be released in 1999, is based on the life of which white-collar criminal?

Ivan Boeski       Nick Leeson

Mike Milken     Ivor Kruger

4. Which merchandising sensation of the 1980s was created by freelance artists Peter Laird and Kevin Eastmen?

The Teenage Mutant Ninja Turtles    The Crow

He Man                                          Donkey Kong

5. Every year, a financial audit is commissioned to identify Hollywood's most commercially-bankable stars. In the 1999 listing, who was the only woman in the Top Ten?

Meg Ryan            Sandra Bullock

Cameron Diaz     Julia Roberts

6. Richard Branson's Virgin Atlantic Airlines is using which fictional characters with the ad-line, There's Only One Virgin On This Billboard, Baby, in its new outdoor campaign?

James Bond               Austin Powers

Dharma Montgomery  Mr Bean

7. The largest chunk (44 per cent) of PepsiCo's revenues in the US do not come from Pepsi Cola. What do they come from?

Pizza Hut    Mineralo Bottled Water

Frito Lay     Mirinda

8. To combat the phenomenal success of Sun's Java language, a group of software companies, supported by Microsoft, have come up with a competing product. What is it named?

LAJ (Life After Java)   Poja (Post Java)

DJ (Death To Java)    Chai

9. From whom did the Zee Group purchase the UK division of TV Asia?

BBC                        Laxmi Niwas Mittal

Amitabh Bachchan  Vijay Amritraj

10. Which company has hired the Singapore-based choreographer, Najip Ali, to create a minimum movement Millennium for over-crowded December 31, 1999, dance-floors?

Swatch        MTV

Reebok      Benetton

This contest is open to all Indian citizens except employees (and their relatives) of Living Media India Ltd and World Media Ltd.

BUSINESS TODAY will not be responsible for any postal delays, losses in transit, or mutilation of entry-forms. All entries will be treated as the property of BUSINESS TODAY.

BUSINESS TODAY reserves the right to terminate or extend the contest at any time, or to accept or reject entries at its absolute discretion without assigning any reason.

The Canon Personal Organisers will be sent to the winners, who will be individually intimated, through registered post or courier.

The jurisdiction regarding this contest will rest exclusively with the competent authorities and forums of Delhi / New Delhi only.

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