There’s more to business than meets the eye. Strange facts, unsung heroes, and stunning nuggets of trivia. If you are one of those info-weevils who knows the name of the only CEO to hold a full-time faculty position (Bose’s Amal Bose at MIT), or the provenance of the Pepsi brand-name (from dyspepsia, which it was supposed to cure), here’s your chance. BUSINESS TODAY presents a series of quizzes on business, business events, and business people. The first 2 all-correct responses, received before September 7, 1999, will win a Canon Personal Organiser each.

1. Which best-selling product was launched during the telecast of Superbowl 1984 with an ad that was based on an Orwellian vision of the future?

Diet Pepsi         Ford Taurus

Apple Mac          Diet Coke

2. In the world of management consultancy, who is a chainsaw consultant?

A project specialist     A turnaround specialist

An R&D specialist      A specialist downsizer

3. Which brand uses a song by the controversial British artiste, Fat Boy Slim, in its 1999 global campaign?

Pepsi Cola       Adidas

Ray-Ban           Timberland

4. Which company has launched Project Scorpio to design a state-of-the-art product that will be manufactured at a Rs 800-crore facility near Nashik?

Mahindra & Mahindra    Videocon

Black & Decker            Premier Automobiles

5. The Rolls Royce Company, which is now owned by Bayerische Motoren Werke, manufactures 2 brands of cars. Which is the other?

Buick            Rover

Bentley          Austin Martin

6. By what name is the company Uptron Colour Picture Tubes now known?

Videocon Display Devices     BPL Display Devices

Onida Display Devices          Uptron CPT

7. Who, along with the American baseball-card major, Upper-Deck, is launching a set of cards featuring stars like Manisha Koirala and Jackie Shroff?

Jackie Shroff    Jai Mehta

Ajay Jadeja      Vijay Amritraj

8. What does the mammoth $11-billion A3XX project attempt to build?

The first Antarctica oil-rig   An undersea colony

A settlement on Mars        Airbus' rival to Boeing's Jumbo

9. Why did Remington design the QWERTY layout that is now standard on all PC keyboards?

After designers Queen and WestTo separate the keys used most often

Based on a random arrangement  After Remington's pot dog

10. Which South Indian business group owns India's largest retail chain of bookstores, Higginbothams?

TVS Group               Murugappa Group

Nagarjuna Group       Amalgamations Group

This contest is open to all Indian citizens except employees (and their relatives) of Living Media India Ltd and World Media Ltd.

BUSINESS TODAY will not be responsible for any postal delays, losses in transit, or mutilation of entry-forms. All entries will be treated as the property of BUSINESS TODAY.

BUSINESS TODAY reserves the right to terminate or extend the contest at any time, or to accept or reject entries at its absolute discretion without assigning any reason.

The Canon Personal Organisers will be sent to the winners, who will be individually intimated, through registered post or courier.

The jurisdiction regarding this contest will rest exclusively with the competent authorities and forums of Delhi / New Delhi only.

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