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The BT Business Quiz-IX

There’s more to business than meets the eye. Strange facts, unsung heroes, and stunning nuggets of trivia. If you can recall the classic one-word headline made immortal in Bill Bernbach’s ad for the Volkswagen Beetle (Lemon), or the origin of the brandname, Adidas (from its founder, Adolf Dassler), here’s your chance. BUSINESS TODAY presents a series of prize quizzes on business, business events, and business people. And the first 2 all-correct responses, received before November 7, 1999, will win a Canon Personal Organiser each.

1. Which European car-manufacturer was the first to put up its hoardings on the Eiffel Tower?

Renault               Citroen

Alfa Romeo          Dassault

2. Tux is the name of the mascot of which company, which has, thanks to the Net, become a computing rage?

Amazon               MP3

Linux                    SCO

3. Which superstar recently signed a record $6.50-million dollar contract for a single ad for Max Factor?

Madonna                Marion Greene

Ginger Spice           Prince

4. Which corporate guru's first work ends with a request for donations to renovate the Statue of Liberty?

Warren Buffett          Lee Iacocca

Bill Gates                Peter Drucker

5. Earth's Biggest Selection is the punchline for whose ads?

Amazon.com           Marks & Spencers

Wal-Mart                  Benetton

6. While others are grappling with the Y2K problem, which organisation is facing what it calls the NMJ (No More Jack) problem in 2000?

GE                 IBM

Compaq          General Motors

7. Who directed the first-ever Pepsi ad-film made in India, which featured film-star Juhi Chawla?

Raj Kumar Santoshi      Mukul Anand

Shekhar Kapoor            Vidhu Vinod Chopra

8. Which transnational owned Paramount Pictures when it produced the multiple Oscar-winning film, Gandhi, in 1982?

Coca-Cola            Sony

GE                       Time Warner

9. Which international banker was at the helm of Ford Motors when the ill-fated Edsel was launched, and also served as Secretary of Defence under US President John F. Kennedy?

Warren Buffet                 John Erskine

Robert McNamara           Larry Gilbert

10. The Proton, scheduled to be launched in India soon, is produced in which Asian country?

Singapore               Indonesia

Malaysia                 The Philippines

RULES & REGULATIONS

This contest is open to all Indian citizens except employees (and their relatives) of Living Media India Ltd and World Media Ltd.

BUSINESS TODAY will not be responsible for any postal delays, losses in transit, or mutilation of entry-forms. All entries will be treated as the property of BUSINESS TODAY.

BUSINESS TODAY reserves the right to terminate or extend the contest at any time, or to accept or reject entries at its absolute discretion without assigning any reason.

The Canon Personal Organisers will be sent to the winners, who will be individually intimated, through registered post or courier.

The jurisdiction regarding this contest will rest exclusively with the competent authorities and forums of Delhi / New Delhi only.

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