Business Today

Politics
Business
Entertainment and the Arts
PeopleBusiness Today Home

What's New
About Us


ADDITIONAL READING: CASE STUDY

The Case Of Customer Retention

READINGS LIST

  • The Customer Relationship Management Planning Guide -- Dick Lee; Plastic Comb

  • Customer Relationship Management: Linking People, Process, and Technology -- Stanley A. Brown; Hardcover

  • Customer Relationship Management Systems: ROI and Results Measurement --Glen S. Petersen; Paperback

 

India Today Group Online

Top

Issue Contents  Write to us   Subscriptions   Syndication