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E-PEOPLE
e-Mazaa

Akhilesh Kotia, 36, must love talking to people half his age. Last month, Kotia launched mast mazaa.com, which is targeted at people in the 7-17 year old age group. His ambitious revenue plans include setting up brick and mortar Mastmazaa centres--that will sell products relevant to this target segment --in the major metros. Will he be able to catch kids on-line, and off-line too?

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e-rupeesaver

More bang for the consumer's buck is Prakash Bang's url. All of 42, Bang , who first shot into the limelight by catalogue-selling alphonso mangoes, is now into rupeesaver.com. Inspired by Buy.com, the site features the lowest prices across 49 FMCG product categories. And lists close to 1,500 products. Bargain could well be Bang's middle name.

e-merchants

"This is just the beginning", smiles Citibank India's Nanoo Pamnani. The country's largest credit-card issuer is, in a logical extension, moving into the payments space. Citibank.com / India has links to 3 merchant Websites' (Satyamonline. com, Rediff.com, and Fabmart.com) on-line shopping facilities. Password protected Citibank consumers are promised secure transactions through the bank's site. When they start shopping, that is.

e-women

Footforward.com is a "serious" portal for women, avers its young ceo Santoshi Nadkarni. The seriousness is manifest in the lists of creches, dabbawallas, summer camps, and sources of medical support on the site. Nadkarni is steering clear of glamour, and, yes, even the ubiquitous agony aunt. Rediff is one company that is taking Nadkarni seriously: the horizontal portal picked up a 26 per cent stake in Footforward Communications last month. That means an additional 800,000 women on board. Some women--Nadkarni included--sure seem to know how to put their best foot forward.

 

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