This entrepreneur hopes to make it big by targeting small enterprises. Paramesh Banerji, 29, the CEO of indiaisonline.com, has positioned his site as an asp (Application Service-Provider) for the Small & Medium Enterprises (Sammys) segment. For instance, the site has applications for consignment-tracking that companies can use to track their shipments. A site targeted at Indian Sammys, launched by a UK-based academic (Banerji is a advisor to Middlesex University), and promoted by a company (Indiaisonline Inc.) based in New York-that's truly global.

An idea is all you'll need to make it in the wired economy, right? Wrong. Mere ideas do not a dot.com make. True, there are VCs and angels waiting to turn your dreams into gold, but selling an idea is not exactly a cakewalk. And most VC's prefer to invest in a dot.com that's up and running. So, what do you do? Where do you get started? Whom do you hire? The ability, or the lack of it, to tackle these issues make or break a good idea. bt dot.com presents every e-biz entrepreneurs guide to getting started.

e-ideas

The fizz may have gone out of his life, but the excitement hasn't. Former Cadbury Schweppes CEO Ashok Jain, 42, who confesses to a ''sense of ennui'' after Coke acquired Schweppes, has launched www.ideasnyou.com. The company hosts vortals on popular subjects and doubles up as an e-consultancy. And he has roped in consultant Rama Bijapurkar, Cadbury's C.Y. Pal, and Ambit's Ashok Wadhwa as directors. The