Where do you put your money?
Lemon! That’s what your investment could
be. Stocks are capricious; debt, stolid; real-estate, shaky; and bullion,
boring. How can you squeeze out the best returns?
Guruspeak
Continuous
improvement, or Kaizen, is a critical corporate survival tool, says Masaaki
Imai. He, of all people, ought to know. For, he fathered the Kaizen
concept. BT’s R. Sridharan interviews the quality-san.
Corpitch
Parker
Pens, the 110-year-old brand, has embarked on the process of
reinventing itself. For starters, the Gillette-owned brand is sporting a
new logo. The company is also orchestrating a high-decibel advertising
campaign.
Webexclusive
Brash ad-man Suhel
Seth seems to be putting his money where his mouth is. Once written
off by his critics, Seth has stunned them by roping in industry giant WPP
to partner his new company brandquiver.com—a marketing portal. BT brings
you a lowdown.
Net @ work
ICICI
is e-volving. As a bricks-and-clicks corporation, as a dot.com, and as
an incubator of virtual ideas. The man spearheading the e-volution?
ICICI’s CEO K.V. Kamath. Get logged on to find out how the financial
powerhouse is transforming itself.
Theaudit
In the murky world of politics and
bureaucracy, many a scandal is buried quietly in the CAG reports. Investigative
audit expert, M.V. Ramakrishna, exhumes these to unravel foul play.
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