One has the force of vision and the ambition to change the world. The other has the resources and abilities needed to make it a reality.

Until recently, most Net ventures were ‘pure-plays’—start-ups that had little or no relation to the brick-and-mortar aspect of business. Now, these brick-and- mortar empires are putting in place their own Net initiatives to reclaim the high ground in the raging battle for the new economy—The Empire Strikes Back. But, the Net is not just another initiative.

With its possibilities governed more by imagination than by mere workplans, the Net is not something that can be easily captured by the Stormtroopers of the empire. The young entrepreneurs (Jedis), with their force of vision and ambition, would be hard to dislodge from their high-tech bastions.
Yet, more often than not, these Jedis lack the resources to make their vision a reality. Brick-and-mortar empires and the dotcom rebels need each other. Together they can revolutionise business and society.

Why?

One has the force of vision and the ambition to change the world. The other has the resources and abilities needed to make it a reality.

Empires are no strangers to vision. Most were born with the