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ADDITIONAL READING: CASE GAME

The Case For Managing The VFM Proposition

READINGS LIST

  • Strategic Brand Management: New Approaches To Creating & Evaluating Brand Equity-Kapferer J.N.
  • Creating Strategic Change: Designing The Flexible High Performance Organisation-William A. Pasmore
  • Corporation On A Tightrope: John G. Sifonis & Beverly Goldberg
  • Managing Brand Equity: D. Aakers
  • Retailing Management: M. Levy & B.A. Weitz
  • Marketing To The Retail Trade: G. Randall
  • Brand Positioning: S. Sengupta
  • Market-Driven Strategy: G.S. Day
  • The Rise And Fall Of Mass Marketing: R.S. Tedlow & G. Jones
  • Bringing The Power Of The Customer Into The Centre Of Your Business: K. Albrecht

 

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