 The
New ITC: It's Smoking!
From apparel-retailing to
web-enabled rural marketing; from canned ready-to-eat dal to sugar-boiled
confectionery; and from greeting cards to high-end IT services, the
tobacco major is unleashing a welter of new businesses. Unlike its first
wave of disastrous diversifications, though, these leverage unique
competencies in ITC’s existing businesses. BT goes behind the scenes for
an exclusive report of the company’s hush-hush revolution.
Features
Consumer
Goods: Slowing Down
The FMCG market has been
stagnant for some time. Now, some alarming numbers show the consumer
durables market is catching the fever.
Great
Expectations
Stern Stewart’s Future
Growth Value (FGV) is the perfect metric to understand the value a company
will add in the future. An analysis of India Inc.’s finest.
Sachin
Tendulkar: Celebrity Or Brand?
India’s richest
sportsperson, says his agent Mark Mascarenhas, is no longer just another
celebrity. He is a brand who can lend his name to restaurants, apparel,
and footwear.
Crossing
The Great Divide
Whether it is H-P’s
e-inclusion or HLL’s Project Shakti, a clutch of companies, armed with
radical business models is doing the unthinkable: trying to sell to the
poor, profitably.
Interview:
Grey Global Group's Ed Meyer
Advertising’s longest
serving CEO speaks to BT about his company’s best-of-breed approach that
sets it apart from the giant advertising conglomerates.
Trends
Lead: Why Divestment Is A No Go
Strategy: Xerox
Looks To Make A Comeback
Personality: Mr.
Serial Marketer
Personal Finance
Smart
Investing
Ten tips for tentative
investors who are setting out to invest in a market that may just be
looking up.
Debt-Advice
There’s good debt; there’s
bad debt; and there’s ugly debt. Here’s your personal guide to all
three varieties.
BT
dot.com
Cover Story
Using the Net, a host of small,
remote vendors is tapping into the supply chain of big corporations.
What's
Hot
MindTree’s successful 2nd
round; Sify’s woes; and a conversation with Agencyfaqs’ S. Khandekar.
Case Game
The
Case Of Insurance Diversification
Just how should Delta Software
deal with benching? V.J. Rao of Tata Consultancy Services, A. Mahajan of
PricewaterhouseCoopers, and P. Iyengar of Gartner India discuss.
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Readings List
Managing
e-learning
Corporates are discovering the
benefits of virtual training.
Back
Of The Book
Chennai-scape
An itinerant pro's guide to a
day-and-half off in the southern metropolis.
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