 Building
The CEO Brand
Globalisation and new
ways of doing business are forcing India Inc. to look for a new brand that
will sell to all—customers, partners and shareholders—in India and
abroad. And, across companies, the search is leading not to the drawing
board, but to the corner room of the CEO.
Editorial
Core Issues, Did You Say?
Features
Cutting
Through Clutter
Tighter advertising
budgets, explosion in media, and higher costs are challenging the media
planner’s ingenuity. For, the brief from client after client is fairly
straightword: Give me more bang for less bucks. BT goes inside advertising
agencies to find out just how is the media planner coping with this
unprecedented demand.
In
Search Of Value
He’s 81 years old, but
Basant Kumar Birla is busy staving off raiders and restructuring his Rs
6,000-crore group to enhance shareholder value. But bringing about changes
isn’t proving easy for the Birla family patriarch.
Top
Of The Heap
In just nine years, Sunil
Mittal has put his cellular phone company right on top of the telecom
heap. And he’s itching to make it big in basic services, long distance
telephony, under sea cable, and even international long distance. But the
question is can he rake in the money to fund his ambitious plans?
Punjab's
Promised Land
Tree-lined roads,
round-the-clock water, and power supply—life is easy in Mohali. Which is
why hordes of companies are setting up shop in this quiet township. But
India’s boom town on the make has its own pitfalls.
60
Minutes With Sanjay Kumar
He and his mentor, Charles
Wang, may be facing their worst crisis ever, but Sanjay Kumar, President
and CEO of the fourth-largest software company, Computer Associates, isn’t
letting that stop him from reworking CA’s strategies.
HDFC
vs ICICI: Star Wars
It may not yet be the
Coke-and-Pepsi battle of the financial sector, but the spirited rivalry
between ICICI and HDFC is equally spectacular. The best part about this
battle: it is the consumer who’s winning.
Trends
Leader: Bells And Whistles
Corporate Results: Stretching
The Rupee
Video Games: Virtual
Opportunities
Corporate Notes:
Strategy: Believe
In More
Personal Finance
Rebuilding
Wealth
With stockmarkets going through a churn, it’s time you put your
portfolio through the blender.
Know
When To Sell
If you thought winning on stockmarkets was all about knowing when
to buy, think again.
BT
dot.com
City-Centric Portals
On a medium such as the world wide
web, a clutch of city-centric portals are managing to draw traffic, and
even find business offline.
What's
Hot
Yahoo! India’s first birthday
bash and the latest happenings straight from the dotcom world.
Case Game
The
Case Of Marketing Joint Venture
Should Albert-Indica dissolve
its JV in favour of a strategic alliance? M. Kurtkoti of Nicholas Piramal,
Sushil Khanna of IIM-C, and Om Kaul of Om Kaul Associates discuss.
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Readings List
Managing
Coming Home
Why top-notch professionals are
returning to the action in India.
Back
Of The Book
The New Oroville
Fancy living and working inside a
dome? Some in Hyderabad do.
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