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ADDITIONAL READING: CASE GAME
The Case of marketing Joint
Venture
READINGS LIST
- First, Break All the Rules : What the
World's Greatest Managers Do Differently - by Marcus
Buckingham and Curt Coffman
- Fish! A Remarkable Way to Boost Morale and
Improve Results - by Stephen C Lundin, Harry Paul and John
Christensen
- The Myth of Excellence: Why Great Companies
Never Try to Be the Best at Everything - by Fred Crawford
- Business Portfolio Management: Valuation,
Risk Assessment, and EVA Strategies - by Michael S Allen
- Lean Thinking - by James P Womack and
Daniel T Jones
- Leading the Revolution - by Gary
Hamel
- Jack Welch & The GE Way: Management
Insights and Leadership Secrets of the Legendary CEO - by
Robert Slater
- The Character of Organizations : Using
Personality Type in Organization Development - by William
Bridges and Sandra Krebs Hirsh
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