Family
businesses outgrow family control and management. This has been
the experience of the developed world. Practically all enterprises
that grew into global giants in due course started as family firms.
Lever Brothers, Du Pont, Ford all went through this process. Is
Indian big business moving in this direction?
It is significant that as many as 12 of the
Indian business houses that occupied centrestage in 1951 (Tata,
Birla, Dalmia-Sahu Jain, Kirloskar, Shriram, Lalbhai, Walchand,
Thapar, Mafatlal, Mahindra, Bangur, and Singhanias) were still among
the top 100 groups, according to a list drawn by Business Today
in 1997. If we also include the splinter groups, born out of the
splits, the number of such houses would go up to 19. This means
that almost one-fifth of the total number of prominent business
houses have remained under the firm control of the promoting families
for several decades.
With the exception of the Tatas, all major
enterprises in these groups are headed by the members of the promoting
families; and the succession to the top leadership of a group is
normally synonymous with the succession in the family. No one conversant
with the situation in the Indian corporate sector was surprised
when a young and still rather inexperienced Kumar Mangalam Birla
was appointed to the group chairmanship after his father Aditya
Vikram passed away a few years ago in the prime of his life.
A similar thing had happened in the house of
Tatas also when a 34-year-old and still rather raw J.R.D. Tata was
placed at the top of the Tata organisation in 1938. Another Tata,
Ratan, took over the reins from him in 1991. But the fact that with
somewhat better luck the job could have gone to a non-Tata, tells
something about the change that had occurred in the managerial structure
of the house during the intervening 53 years. Nani Palkhivala, Russi
Mody, Sumant Moolgaokar, Darbari Seth, K.M. Chinnappa, to mention
only a few, had become almost household names in the business world
by the time J.R.D stepped down. What Ratan Tata inherited from his
predecessor, thus, was not a family business but, in the words of
Darbari Seth, a 'commonwealth' of enterprises.
Why have the other business houses in our sample
not moved in this direction? Is it because their leadership has
been much closer to the traditional family system in India than
J.R.D, who with his western-orientation, consciously nurtured the
change? Is it because the family somehow could not produce sufficient
number of Tatas to preside over the destinies of the constituent
units of the vast empire? Or was this kind of change a natural consequence
of the kind of industries the house promoted?
Be that as it may, the other groups in our
sample have taken a different route to professionalisation: education
and training. The older generation of leaders in most of these houses
were meagerly-educated and could boast of little technical expertise.
Their successors in contrast have come to the helm after receiving
relevant training. Unlike their predecessors, they have a much better
understanding of the world around them; with their technical understanding,
they can lead from the front; and with their exposure to the managerial
structures in the developed world, they are in a much better position
to perceive the value of introducing appropriate innovations in
their own managerial systems. Whether this, coupled with the mounting
pressure on the joint family system as a result of growing urbanisation,
will lead to the weakening of the family management is anybody's
guess.
Going by the experience of the developed world,
family firms normally go through a considerable time-lag before
they outgrow the founding families. The experience of the businesses
that has come into being in the recent past, therefore, may not
be relevant for our purpose. But one occasionally hears voices emanating
from these quarters the like of which was seldom heard from the
older generations. Addressing a gathering at Ahmedabad recently,
Sunil Bharti Mittal asserted that he had no intention to remain
at the helm of the firm beyond a point and would certainly not expect
his children to succeed him. Is this a pointerof things to come
or just a pious wish of a young mind?
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