MAY 23, 2004
 Cover Story
 Editorial
 Features
 Trends
 Bookend
 Personal Finance
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 BT Special
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 Columns
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 People

 

Black Magic
Everyone expected Bharti Tele-Ventures to turn profitable this year; no one expected it to return Rs 619 crore! The inside story of how CEO Sunil Mittal turned what was supposed to be a bad year for the company into its best ever. P.S.: He's not done yet.

EDITORIAL
No Greed, No Fear Read More

BT SPECIAL
The Real Thing

Advertising succeeds
best when it is made
and consumed as
entertainment, not as
a sales pitch. That's
the message from
the BT-TNS India
Survey of the top
10 television and
print ads for 2003.
Read More

Everything Ventured,
Everything Gained
In just four years Renuka Ramnath
has transformed ICICI Venture into
the country's largest private
equity firm. more...

Slipping On The Suds
Despite plenty of hype about P&G's
latest price cuts in the haircare
and detergents market, fact is that
it has remained just another bit
player in the Indian FMCG market. more...

Testing Times
For now, Dalal Street seems not to
care about the impending exits of
Ranbaxy's CEO D.S. Brar and
research head Rashmi Barbhaiya.
But any misstep in the US markets
could change that. more...

 The Other Bajaj
He's only 27, but in a tearing hurry to
become the country's biggest sugar
baron. Meet Kushagra Nayan Bajaj,
the man who split the Bajaj family
simply because it stood between
him and his vaulting ambition. more...

Dentsu's Day Out
The world's biggest advertising agency brand, Dentsu, sets up
shop in India in partnership with ad veteran Sandeep Goyal.
The count-down to a new pecking order in the Indian ad industry may
have just begun. more...
 
 

Market Research Jitters
The big market research (MR) problem: people, when asked, often tell you what they think you want to hear rather than what they really think.
More Web Exclusives
More Net Specials

Maggi Five
Say 'Maggi', you get '2 minutes' in response. But the brand is talking '5' all of a sudden.
Competition As Ad Adrenalin
There is nothing like the adrenalin shot of a competitor you can't take your eyes off, according to many a marketer. Competition is just what every brand needs. Has competition from Joyco's PimPom lollipops, for instance, helped Alpenliebe turn in the advertising performance that makes it so popular?
Choice Contest
'Thanda matlab' Coca-Cola owes some of its success to the very very of Pepsi as an archrival.
 

Cost Push Housing
In the market to buy a home? Input costs of steel and cement are altering the price dynamics, for a change. more...
 

Honey, I Shrunk IT
More and more companies in India are outsourcing their IT needs to lower costs and improve efficiency. more...
 
Science And The Art Of
Rethinking Things
The modern West's 'ruling myth',
plus advice for investors and
procrastinators. more...
 

A Business Vacation It Is
Have to take the family on a holiday this summer, but hate leaving work behind? Well, we have found four destinations for you that will keep the family happy, while you go off on your little business pilgrimage. more...

People
Starring Citigroup's Victor Menezes, Essar's Prashant Ruia, CapGemini's Salil Parekh, William S. Pinckney of Amway India, ITC's Yogesh C. Deveshwar and real estate tycoon Niranjan Hiranandani more...
 

Global Leader by Daniel Kahneman
New Age Leader by Jeffrey Bezos
Leadership Secrets by Proshanto Banerjee

Profitable Exits
A buoyant stockmarket and a rash of M&As help private equity firms strike it rich. more...

The Bigger Picture
Satellite channels and production houses eye the motion picture opportunity. more...

Q&A: Mervyn Davies
The CEO of Standard Chartered Bank speaks to BT on his strategies for the Indian market. more...

Private Equity's MBO Season
 Investors force institutional parents to sell out. more...

Through The Danger Zone
The world's hotspots need jobs done. Many Indians are daring to do them.
Help, Tarun!
Plateau Phase
Your Money For Your Life more...
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