BUSINESS TODAY

JUNE 20, 2004

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	The Doctor's Choice: Economics or Politics Industry's celebration of Manmohan Singh's ascension to India's top elected post may be premature. Circa 2004, the man is a politician, not an economist. The CMP In MBA-Speak... ...or the black and white of what the United Progressive Alliance's Common Minimum Programme means for business. Read More EDITORIAL None of Your Business Read More

The Importance of PC

Sonia Gandhi and
Manmohan Singh did the
right thing by the finance
ministry in opting for one PC, Palaniappan Chidambaram,
over another, political correctness. Will he deliver?
Read More

What To Expect
Profiles of nine ministers and their immediate priorities. Plus: An exclusive CEO poll
Read More





	In Your Face, In Your Space Indian companies are sidling up-close to consumers in their natural habitat-at work, play and home—in their bid to tailor-make products and services for them. Their cool new tool: ethnographic research. more...		Pharma MNCs: Say Cheese With their new drugs patent protected from 2005, pharma MNCs are getting their act together for a big push. more...




	60 Minutes The creator of Java, James Gosling, now CTO, Developer Products Group of Sun Microsystems, speaks to Business Today about Sun's pact with Microsoft and the future of Java. more...		Seven Strokes For India A recent ACNielsen study reveals that at a macro level, there are seven and not four market regions in India, based on affordability, accessibility and consumption disposition. What does this mean for FMCG marketers? more...




	BT SPECIAL 25 Hottest Young Executives They're young, they're successful, and they're happening. The second Business Today listing of the country's finest managers under 40. more...




	from India
	from outside India








Q&A: Jim Spohrer One-time venture capital man and currently Director, Services Research, IBM Almaden Research Lab, Jim Spohrer is betting big on the future of 'services sciences'. And while at it, he's also busy working with anthropologists and other social scientists who look quite out of place in a company of geeks. So what exactly is the man—and IBM's lab—up to? More Web Exclusives More Net Specials



NBIC Ambitions NBIC? Well, Nanotech, Biotech, Infotech and Cognitive Sciences. They could pack quite some power, together.

Market Research Jitters The big market research (MR) problem: people, when asked, often tell you what they think you want to hear rather than what they really think.

Maggi Five Say 'Maggi', you get '2 minutes' in response. But the brand is talking '5' all of a sudden.







	Spewing Money It's the year of bonuses. It's a double blessing of sorts—if you work your tax sums right. more...		Tempted By The Till Distance and inadequate oversight make Indian subsidiaries of MNCs game to unscrupulous managers. The good news: You can change that. more...




	Of IDs or Ideas? A couple of books that try to put Indians at peace with their identity, and a parallel-provoking parable to read out to kids and think about. more...		Going For The Scalp A recent ruling by an ultra-orthodox rabbi could take the sheen off India's booming Rs 500-crore hair exports. more...




	People Starring Naina Lal Kidwai of HSBC India, Arun Jain of Polaris Software, IDBI's M. Damodaran, Analjit Singh, Mukesh Ambani of Reliance Industries and Muhammed Majeed of Sabinsa Corp. more...		Global Leader by Alvin Toffler New Age Leader by Ken Kutaragi Leadership Secrets by Arun Maheshwari





	Witch Hunting On Dalal Street Anybody seen the stockmarket goblin? The government seems convinced one exists. more... Change Of Guard Who'll be the new power mandarins in South Block? more... Unlikely Poster Boy That's B.V. Jagadeesh, a Silicon Valley tech entrepreneur and VC of modest background. more... No Kidding A slew of children's TV channels are on the anvil. more...		Leaping With Gold Severance deals are getting better by the day. That's good news. Help, Tarun! Wallets Get Bulkier Wider Expanse more...


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