We
are in a world of convergence brought about not
just by technology, but also by the process of globalisation, by
the sharing of information and by the fusion of knowledge domains.
The manifestations of convergence therefore go beyond the confines
of products to people, practices, ideas and even ideologies.
Globalisation-led convergence promotes collaborations,
information-led convergence enables connectivity, technology-led
convergence stimulates creativity and knowledge-led convergence
builds competencies.
Globalisation is inducing greater collaboration
and convergence across borders. The pressure to increase efficiency
and productivity is forcing companies to collaborate like never
before. In manufacturing, different components of the production
process are being located in different places of competitive advantage.
In research, an explosion of knowledge and greater specialisation
is forcing science-based collaboration. In business, a move to standardise
common business processes is improving efficiency and productivity.
In new initiatives, increasing risks are entailing strategic alliances
for risk mitigation.
The ubiquity of global communications is forging
new communities bonded by common goals and interests. The concept
of the nation state is slowly getting obscure, with bilateral and
multilateral trading blocs, greater migration of professionals across
borders and increasing acceptance of dual citizenship. Greater global
scrutiny is questioning the concept of sovereignty as a right to
do whatever a government likes to do within its borders.
Technology represents, by far, the most tangible
and dramatic manifestation of convergence to create new ways of
living.
Genomics, molecular biology and bioinformatics
are converging in nutritional genomics to create smart foods. An
understanding of how genes, proteins and nutrients interact at the
cell level is helping determine which types of foods cause what
kinds of diseases in order to prevent them with altered diets and
lifestyles.
Globalisation-led convergence promotes collaborations,
information-led convergence enables connectivity, tech-led convergence
stimulates creativity and knowledge-led convergence builds competencies |
Embedded sensors and optic communications are
coming together to create smart shirts. Undershirts made with conventional
textile material, but embedded with optic fibres and sensors connected
to a wearable data transmitter, and linked wirelessly to any receiving
device, can help monitor body functions on a real-time remote basis
or be used in medical and military applications.
Networking and automation technologies are
uniting to create smart homes. Semiconductors and sensors connected
to household devices can help us talk to our refrigerators, program
microwaves, control washing machines, alter lighting and air-conditioning
systems, and see who is knocking at the door-all from our cell phones-remotely
and while on the move.
Mobile phones are integrating with other devices
to enable smart working-global positioning systems to pinpoint a
person's location, cameras to enable remote observation of a person's
environs, sensors to enable remote monitoring of a person's body
functions, and electronic pens to capture and convey a person's
written word.
Materials science is intersecting with information
and communication technologies to create smart products ranging
from electronic paper to the electronic pen.
The coming together of the internet and wireless
communications is leading to an information-led convergence. The
internet is getting to be more about connecting people to people
than connecting people to portals and web sites. It is taking the
form of a network of identities and relationships that transcend
corporate or national affiliations.
At one plane, the creation of new communities
is coming about by associations of shared interests and goals, brought
together in the virtual world. At another plane, new social networking
software are coming into vogue, which are mining web traffic and
looking for new relationships to acquire customers. They are also
helping analyse patterns of behaviour among existing communities
to help improve the value of relationships through, for example,
higher sales. Social networking software is also optimising the
organisation of social interactions. This is taking the form of
shared purchases and unified articulation of issues.
Wireless technologies are forcing their way
into more and more sectors. Today, wireless is used mainly to move
information. In the future, it would be used to promote collaboration.
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For businesses, convergence is an opportunity
to enter new domains, improve productivity, expand collaborations,
enhance capabilities and, above all, help transform humanity |
Knowledge-led convergence is creating new competencies.
For example, the marriage of digital technology with the art of
illusion is opening endless opportunities for the world of entertainment.
So far, different forms of entertainment-music, radio, movies and
television-were offered through distinct devices and different settings.
Digital entertainment is converging them to one platform in the
virtual world. Not only that, it is bringing the same platform to
games, education and healthcare. This convergence is creating new
domains such as animation, gaming, edutainment and virtual tourism.
In a similar vein, knowledge-led convergence
is bringing about the emergence of several new domains-geomatics,
precision farming, molecular electronics, tissue informatics-to
name a few.
Reliance is an enterprise driven by larger
opportunities in the marketplace. Reliance Infocomm has been conceived
to play on the convergence of information technology and communications.
It is founded on the power of information and communications to
transform Indian society. It is engaged in bringing about a digital
revolution-led convergence of information, communication, education
and entertainment.
The wireless platform offers Reliance an opportunity
to converge transactions in retailing, financial services, capital
markets, entertainment, travel and a host of other sectors for all
participants. Equally, it helps collaborations among people brought
together by common goals or interests. r-school, an interactive
platform for teachers, parents and students on the wireless platform,
is a case in point. With the rollout of broadband in the ensuing
future, Reliance would have created a new platform for collaboration
among businesses and people.
Reliance is working towards converging several
energy forms-from petroleum products, natural gas, coal bed methane
to electricity-at the consumer level in the form of common systems
and processes. Eventually, this will include financial and information
and communication services as well.
Reliance is an enterprise known for its international
competitiveness. Convergence technologies are helping improve competitiveness
by raising productivity and enhancing reach in manufacturing and
in the supply chain. Global positioning based fleet management systems
have helped better logistics management across all businesses. Information
technology-enabled automation systems in the petroleum retailing
business are helping improve customer care and gross retailing margins.
Likewise, 3d seismic imaging has significantly helped improve discovery
efforts in the upstream oil and gas business.
Globalisation offers Reliance an opportunity
to converge markets and collaborate across borders. The acquisition
of Trevira in Germany, coupled with a relationship with DuPont,
is helping converge global research in polyester with Reliance in
India. In a similar perspective, the acquisition of Flag Telecom
is helping integrate information and communications markets overseas
with the Reliance network in India.
The impact of convergence, in diverse fields
and settings, can be far-reaching. Convergence will diffuse boundaries.
Convergence will enhance human abilities. Convergence will bring
out new consumer complexities. Above all, convergence will make
societies clever.
For businesses, convergence is an opportunity
to enter new domains, improve productivity, expand collaborations,
enhance capabilities and, above all, help transform humanity.
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