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JUNE 18, 2006
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Checking Card Frauds
India is not the biggest market for credit cards, but it is among the fastest growing markets. Yet, scamsters have already started targeting the growing industry. With the result, credit card frauds are eating into the wafer-thin profit margins of banks and payment operators. Now, the banks, payment operators, and card manufacturers are trying to innovate safety features faster than the fraudsters can crack them. A look at the latest innovations in 'plastic' technology.


Talent Hunt
The rapid growth in the IT and BPO industry is expected to lead to a shortage of manpower in the coming years. Currently only 50 per cent of the engineering graduates in the country are employable. If the top IT companies continue to grow at the current pace they will absorb all of this. Experts argue that the government should take steps to improve the existing education infrastructure in the country.
More Net Specials
Business Today,  June 4, 2006
 
 
BIOTECHNOLOGY
Transition Pangs
With its bread-and-butter business of statins coming under pressure, Biocon's leap to drug innovation looks that much more difficult.
Biocon's Mazumdar-Shaw: Challenging Times

It's been a busy and tough year for Biocon's Chairperson, Kiran Mazumdar-Shaw. First, the Karnataka government launched a probe against the Bangalore-based biotech company for allegedly importing from China and marketing in India a neurological drug, methylcobalamin, for the past seven years without an import licence (Biocon says this issue was only a procedural lapse and denies that it had to pay a fine when it reapplied for and obtained a fresh licence). Then, while Biocon's fourth quarter results were better than the previous quarter's, analysts were still worried about the growing price pressure on its bread-and-butter business of statins and a soaring R&D budget.

Mazumdar-Shaw, 52, responded by hitting the road. When this writer met her, the lady had just returned from a hectic trip to Belgium and Switzerland, where between attending conferences and symposiums, she squeezed in business meetings. Barely 48 hours later, she was once again packing her bags for trips to Israel and Jordan, not to mention the day trips she had to make to Delhi and Mumbai on those two days.

Being the best-known face of biotech in India means that Mazumdar-Shaw's time is not entirely her own. But the bigger reason behind her frenetic schedules these days is the fact that she's in the middle of navigating her 25-year-old company through a crucial phase in its evolution. Born as an enzyme manufacturer, Biocon today makes generic drugs-including statins, which are cholesterol-lowering drugs-and nurses aspirations of being a drug innovator. But managing the delicate balance between investing for the future and satiating the investor's appetite for returns at a company that listed a little over two years ago isn't proving to be easy. Biocon's generic business has come under fire from Chinese competitors, while investment in new facilities, besides R&D, have added to profit pressures. For 2005-06, Biocon's sales grew 11 per cent but net profits shrank 12 per cent. "The year ahead will be a challenging one for us," admits Mazumdar-Shaw.

A Biocon lab: Work in progress

A Battle Literally

Over the last two years, Biocon has invested a massive Rs 450 crore in a production facility to boost its statins business, especially Simvastatin and Pravastatin. The idea being to get a toehold in the US generics market when the patents on the two drugs expire in June this year. The addressable market is estimated at $10 billion (Rs 45,000 crore). But Biocon won't find the going easy. "This is a huge opportunity for Biocon, but it's also a huge risk since there will be around 10 other global vendors fighting for a share of the same pie," points out a Mumbai-based analyst. More importantly, the company's new biologics facility hasn't yet been certified by the US Food and Drug Administration (USFDA), although an application for inspection has been made.

Biocon already sells Pravastatin and Simvastatin in Europe, and has significant market shares (20 and 40 per cent, respectively) but it'll have to wait for the USFDA approval before moving into the bigger and more lucrative market. But how does Biocon plan to deal with Chinese competition, which has been responsible for driving down prices by as much as 50 per cent in some statin categories over the last 12 months, in the us? With a superior processs technology. Apparently, the Chinese statin makers rely on synthetic molecules, while Biocon will adopt a double fermentation process. Why? Two reasons: One, Biocon believes it has superior fermentation skills and, two, a double fermentation-based statin will be much harder for a competitor to copy. (The biologic facility not just beefs up Biocon's bio-manufacturing and bio-processing skills, but also makes it the only large-scale producer of antibodies and cell culture products in India.)

Statin production will, however, occupy just one part of the spanking new Biocon Park. Another part has been devoted to developing proprietary drugs based on monoclonal antibodies (read: cancer vaccines). "We want to target areas where there are no cures or where existing treatment options have nasty side-effects," says Arun Chandavarkar, Biocon's Chief Operating Officer, who moved from manufacturing soon after marketing head Ajay Bharadwaj quit recently. The first such MAB to treat head and neck cancer may be launched by the end of the year, and work on drugs related to arthritis, lupus (an autoimmune disease) and other types of cancer is under way. "We are just beginning our foray into a market that is expected to grow in the high double digits over the next three-four years," says Chandavarkar but admits that, "we are way behind some established names like Genetex."

The MABs that Biocon is working on are considered second-generation chimeric or "humanised" MABs, compared to the older murine (i.e. antibodies generated by injecting a foreign substance or antigen into a mouse) variants of some of Biocon's competitors. According to estimates, the global MAB market could grow from $15 billion (Rs 67,500 crore) last year to around $26 billion (Rs 117,000 crore) by 2010, with a dozen new variants expected to hit the market. Pharma giants such as Roche and Johnson & Johnson are just some of the companies operating in this market, which already has 500 MABs under development by more than 200 companies worldwide.

"WE HAVEN'T LOST A SINGLE STATIN CUSTOMER"
Kiran Mazumdar-Shaw agrees that these are difficult times for Biocon, but she also says that the dip is temporary and that it will be business as usual soon enough for India's largest biotech company.
After strong growth for a couple of years recently, Biocon's performance seems to have visibly tapered off. Why?

I think Biocon's performance is compared to large IT companies in Bangalore and that's an unfair comparison. These businesses are completely different, since biotechnology as an industry requires much higher investments in R&D, has much longer gestation cycles. People tend to get carried away by their numbers and point out how slowly we are growing compared to these high-fliers. We have just entered our next phase of growth in the area of custom drug research and this requires a new way of thinking for not just us, but the industry as a whole. As a result of this I think Biocon's financials may be more muted, but we are still a highly profitable company.

However, you continue to face pressure on your bread-and-butter statins business especially from Chinese vendors. How are you countering these threats?

The Chinese vendors definitely made an impact on statin prices in the global market, first by reducing prices marginally by 10 per cent and eventually by as much as 40-50 per cent. This has definitely hurt us and we had to reduce our prices to compete with these vendors in the global market. Despite reduced prices, Biocon remains a dominant player across statin segments with over 50 per cent market share in each one. Chinese vendors initiated the price reduction, but we haven't lost a single customer to them across all our markets.

Has the strong focus on statins affected your enzymes business? Given the direction Biocon is now headed, how critical is this segment?

A surge in our statins business meant that we had a capacity constraint at our fermentation facility over the last few quarters. This capacity constraint can be offset when the new facility is inspected (based on customer demand) and gets operational. Businesses such as enzymes and clinical research outsourcing help us generate capital to invest in newer businesses such as new drug discovery, so we remain committed to growing them. There are also newer uses emerging for enzymes in the areas of bio-fuels, for example, and the interest in this area has been re-kindled, thanks to the surge in oil prices.

There have been some delays in your new drug discovery cycle. Why? Is it because of internal issues or due to external factors such as regulations?

We are on track from our side, but the delay in this segment is because of the slow pace of pharma regulations in India. The most stringent regulators such as the USFDA takes a month to approve a new drug, but the same procedure could take up to eight months in India. We can't afford these delays in our development cycle and for some products we have even considered development overseas. This process (in India) has improved dramatically since April this year, but even then the time taken to get the green signal needs to be halved.

Biocon's project of pride, however, is its bid to develop an oral insulin-a breakthrough compared to the existing dosage forms of insulin (either injectible or inhaler). In India alone, there are an estimated 32 million diabetics, besides which the US could prove a big market for a cheaper generic. According to a report by equity research firm Motilal Oswal, "regulators both in the US and Europe have indicated their willingness to frame detailed guidelines for approving generic biotech products". It is Mazumdar-Shaw's dream to turn the oral insulin into the first blockbuster drug from India. If the clinical trials are successful, it may actually hit the market in 2009.

End of March this year, Biocon acquired for $5 million (Rs 22.5 crore) a bankrupt drug development company in the us called Nobex, with which it had a deal for global co-development and commercialisation of oral insulin and oral B-type natriuretic peptide (BNP), a sub-part of a protein that helps reduce congestive heart failure. Among the trial drugs that come with the deal are an oral insulin for type 2 diabetes, another for inflammatory bowel disease and yet another for cardiovascular disease. That apart, Biocon gets full ownership of the oral insulin and oral BNP programmes. "We propose to leverage these proprietary assets through a combination of licensing and co-development partnerships," Mazumdar-Shaw had said at the time of acquisition. However, so far, no such deal has been struck.

Biocon's Chandavarkar: In search of new targets

Worries Remain

Even as Biocon stays on its slow and searching growth path, its stock price continues to be a source of worry for some analysts. "The performance of the Biocon market in a bullish market (the recent corrections notwithstanding) is strange," says Darshan Mehta, CEO, Anagram Securities. "There had been a huge interest in the counter for the first week after it listed and then it faded away dramatically." For instance, even as the Sensex topped 12,000 (before crashing and then recovering some), Biocon stayed put in the Rs 400-500 band. When this magazine went to press, it was quoting at the lower end of the range (Rs 405).

Mazumdar-Shaw, however, has been crying herself hoarse trying to explain why Biocon cannot be compared to it companies, which in some sense tend to set the stock market expectations. "We are a profitable company and we will use money from initiatives such as contract research and older businesses such as statins and enzymes to support them," she says.

Maybe, but not to a large extent. Syngene, Biocon's contract research arm, contributed Rs 100 crore to the company's topline last year, but Clinigene, the clinical research business, is relatively new and fetched just Rs 5 crore last year. Syngene is expected to spend Rs 60 crore in its second phase of expansion, while Clinigene has a Rs 5-6 crore budget for its new facility being set up this year. "(Biocon's) long-term future looks good, but it has several hurdles to negotiate in the next couple of years," says Jayashree Mapari, Senior Research Analyst, Frost & Sullivan.

The issues that face Biocon today aren't unique to it. Indian pharma giants such as Ranbaxy Laboratories and Dr Reddy's Labs are faced with the same problem of having to invest in their future (read: innovation of drugs) even as their mainstay generics business face stiff competition in the us. But as these two companies have discovered, it doesn't pay to cut back on R&D to beef up the next quarter numbers. And Mazumdar-Shaw too knows that well.

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