Soaring
Salaries, Vanishing Workers
As the economy surges, sectors ranging from IT to retail to manufacturing
to services are scrambling to find workers. Result: Salaries have
hit new highs.
BT
SPECIAL
India's
Best Marketers
Our third annual listing of marketers who
know consumers the best. Arguably, these are terrific times for
marketers. Salaries are soaring, more and more consumers are entering
the marketplace, and there's a sense of optimism all around. But
these are also tough times for marketers. As consumer markets
grow, newer and bigger competitors are stepping in, and the consumer
is spoilt for choice. Creating winning brands and loyal consumers,
then, is no easy task. Yet, there are some marketers in India
who have excelled at it. Helped by six marketing experts-Rama
Bijapurkar, Harish Bijoor, Chlorophyll's Kiran Khalap, IIM Bangalore's
Y.L.R. Moorthi, IIM Calcutta's Anjan Raichaudhuri, and IIM Ahmedabad's
Arvind Sahay-Business Today has identified the 10 best marketers
of today. Turn the page for the listing.
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