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CASE STUDY : ADDITIONAL READING
The Local Dynamics of a Global
Strategy READINGS LIST
- Competitive Strategy: Techniques For Analysing Industries And Competitors; Michael
Porter
- Value Migration: How To Think Several Moves Ahead Of The Competition; Adrain J.
Slywotzky
- Building Strong Brands; Davis A. Aaker
- Building Brands Directly: Creating Business Value From Customer Relationship; Stewart
Pearson
- Brandmaps: The Competitive Marketing Strategy Game; Randall G. Chapman
- Brand Positioning Strategies For Competitive Advantage; Subroto Sengupta
- Competitive Positioning: The Key To Market Success; Graham J. Hooley
- Marketing Warfare; Al Ries
- Outstanding Customer Service; Clark Graham
- Competing For The Future; Gary Hamel and C.K. Prahalad
- Revolution In Real Time: Managing Technology; William G. McGowan
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