Cover Story: Recession Marketing: A Radical Manifesto

COVER STORY: ADDITIONAL READING
Recession Marketing
A Radical Manifesto

MARKETING READINGS LIST

Getting Business To Come To You; Edwards, Edwards & Clampitt Douglas
Guerrilla Marketing For The 90s; Jay Conrad Levinson
How To Get Clients; Jeff Slutsky
Streetsmart Marketer; Jeff Slutsky
How To Make Your Advertising Make Money; John Caples
Predatory Marketing: What Everyone In Business Needs To Know To Win Today's Consumer © 1997; C. Britt Beemer with Robert L. Shook
Competing On Value: Bridging The Gap Between Brand & Customer Value; Stan Maklan & Simon Knox
Crisis Marketing: When Bad Things Happen To Good companies; Joe Marconi
The Essence Of Consumer Behaviour; Jim Blythe
Effective Marketing: Creating & Keeping Customers; William Zikmund Michael d'Amico
Customer Value Toolkit; Earl Naumann & Ray Kordupleski
Inventing Small Products: For Big Profits, Quickly (Crisp Management Library Series); Stanley I. Mason & Bill Christopher (Editor)
Customer Bonding: Pathway To Lasting Customer Loyalty; Richard Cross, Janet Smith (Contributor)
Customer Loyalty: How To Earn It, How To Keep It; Jill Griffin
The Customer Loyalty Pyramid; Michael W. Lowenstein
Customer Retention: An Integrated Process For Keeping Your Best Customers; Michael W. Lowenstein
Competing On Value: Bridging The Gap Between Brand & Customer Value; Stan Maklan & Simon Knox
Lessons From The Recession: A Management & Communication Perspective (Suny Series in International Management); Sarah Sanderson King (Editor), Donald P. Cushman (Editor)
Marketing On A Shoestring; Davidson J.
How Many Dollars For Advertising; Frey A.W.
How To Sharpen Your Competitive Edge: Reynolds D.
Thinking Out Of The Box; Yohalem K.
Database Marketing: The Ultimate Marketing Tool; Nash E.L.
Creative Strategy In Direct Marketing; Jones S.K.
Successful Direct Marketing Methods; Stone B.
Squeezing A New Service Into A Crowded Market; Cahill D.J.
Consumer Behaviour; Bennett, S.J. & Kassarjain, H.H.
The Power Of Relationship Marketing; Buttle F.
Customers For Life; Sewell C.

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