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Lord Of The Ringings

In early eighties, he created the C. Sivasankaran phenomenon in hardware circles by selling PCs with an unbelievably modest price tag of Rs 33,000. Today, two decades later, Sterling Infotech's impulsive CEO wears many more titles under his belt, but modesty, certainly, is not one of them... 

C. Sivasankaran...Modesty, neither in speech nor action. Consider this: "I am not benchmarking myself with anyone. I will be a winner wherever I am and whatever I do'' that was Sivasankaran retorting to a still cynical national telephony market. His one point agenda for the future:become India's convergence king.

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The latest from the Sivasankaran stable is a Rs 2,500-crore offer for a 5 Mhz spectrum in the 800 Mhz band. And by the way, he's also bidding for VSNL.

The government had proposed giv