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 | PERSONAL FINANCE: TRAVEL
 Now The Cat Is Out Of The Bag
 Remember the zany ad promising you an
      out-of-this-world holiday abroad that you nearly fell for. Well, before
      pulling out that cheque book of yours, try reading this primer. By  
      Shilpa
      Nayak  It's half
      past six on a Monday morning, you're going through the day's papers
      groggy-eyed and all when you spot an ad that causes you to spill the
      morning cup of coffee onto your lap forcing you into a state of
      wakefulness. ''Free holidays abroad for five years,'' screams the ad and
      you're hooked. Some of them may use variants, like ''Free five-year
      holidays abroad'', but it means the same thing (and not a holiday that
      lasts five years-forgive them, they're tour operators not writers): opt
      for a package, say a 14-day European holiday, and get a free holiday
      abroad every year for the next five. Before you rush for your cheque book,
      though, try and understand the real cost of these free holidays. But
      first, get some anti-burn cream on.
 Two of India's better tour operators, SOTC
      and Cox & Kings, hold forth the promise of a free holiday abroad every
      year for the next five years for anyone who signs up for a Europe-package
      with them this summer. In SOTC's case, customers have to become members of
      the Let's Go Holiday club (annual fee: US $150). That's the first cost
      consideration: a membership fee of US$150 per year over the next five
      years. That's one of the options in Cox & Kings' offer (becoming a
      member of the Travel Club in return for an annual fee of $150 and taking
      five free holidays over the next five years). The other is to say no to
      the free holidays thingamajig and instead avail a $250 discount on the
      Europe tour you're embarking on, and a $150 loyalty voucher redeemable
      against holidays you take with the company (valid for three years; can't
      be encashed; can't be transferred) in the future. Those Other Charges 
        
          | What
            They Say May Not be
 What they mean...
 |  
          | What
            they say | What
            they mean |  
          | Panoramic
            view | View
            from a running bus |  
          | Site
            seeing | Visiting
            the site |  
          | Delicious
            Indian food | Dal/chawal,
            theplas, dhoklas, etc |  
          | Buffet
            breakfast | No
            lunch or dinner, only breakfast |  
          | Free
            gifts | Travel
            pouch, cap, etc |  
          | Porterage
            included | For
            just one bag |  
          | Choice
            of optionals | Every
            other option is charged |  
          | All
            inclusive | Excludes
            airport taxes, visas, destination surcharges, etc |  Then there are the other costs. Like those
      associated with the free holiday itself. Typically, free holidays are
      two-night, three-day affairs. For instance, if you decide to check out
      Sydney on one of these, you check into the hotel around noon on Day 1, and
      check out after breakfast on Day 3. Thus, you get just around a
      day-and-a-half to visit Fox Studio, or the Imax theatre, or take a tour of
      the city. Worse, the hotels where you will be put up in these free
      holidays are usually far away from the city-centre, and travel costs could
      run high. That's cost consideration two. Add to that the cost of food (the free
      package includes breakfast, nothing else), $50 a person for airport
      transfers, $150 a person as surcharge if the destination happens to be
      Sydney, visa charges, medical insurance.... Whoa! Worse, everything,
      visas, purchase of foreign exchange, and that of medical insurance, has to
      be done through the same tour operator. If you think (and you should) that the
      duration is too short, you can opt for a pre-designed add-on. You will
      have to pay for that, of course. And oh, if you forget to renew your club
      membership on time, you have to shell out $50 in late-fee. The Fineprint, Stupid Thomas Cook charges approximately the same
      as SOTC and Cox & Kings for an Europe-package, but it doesn't believe
      in freebies. ''We believe in value for money,'' says Sunil Gupta, head of
      Thomas Cook's holidays division. ''No freebies. And no gimmicks.'' Fine,
      but would you want to opt for a package tour? ''Tours are for the mentally challenged,''
      says Karl Dantas, the Managing Director of Bombay Travels. But if you want
      to go on one, he suggests, and Europe is your preferred destination, why
      not try out European agencies like Cosmos or Trafalgar who know their
      Europe. The man has a point. Packaged tours, per se, are not a great way
      of travelling and getting to know a country and its people. And there's a
      huge gap between what operators advertise and what customers eventually
      end up with (See What They Say May Not Be What They Mean). But there are
      those who swear by them. Still, if it is the prospect of free holidays for
      five years that is going to be the decisive factor in your decision to (or
      not to) opt for a Europe-centric package, think long and hard before
      signing the cheque. And do read the small print.
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