READINGS LIST

• Managing Customer Value - Bradley Gale
• Real Time - Regis Mckenna
• Advances In Relationship Marketing - A. Payne
• The Only Thing That Matters - Albrecht Kao
• Relationship Marketing - F. Buttle
• The Power Of Relationship Marketing - Terry Cran
• How To Keep Customers For Life - Terry G. Verra
• The New Rules Of Marketing - Fredrick Newell
• The Handbook Of Brand Management - Arnold David

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