 Indian
Advertising's Millennial Boom
It was a long time
coming, but growth is back in the advertising business. And this time
round, it may last: with international affiliations in place, agencies
have access to the best tools and techniques, and clients are open to
cutting-edge creativity.Corporates
Dabur's
Indifferent Health
A failed first wave of
diversification prompts the firm to chart a back-to-basics strategy.
JVSL's
Jump Ahead
The steel-maker finally
reins in cost over-runs, and turns the corner.
Eveready's
Tenth Life
Tea and batteries don’t
mix, as the Khaitans have finally realised.
Hatching
Ventures@antfactory
A new strategic investment
firm to help others realise their e-dreams.
SBI
Cards' Next Challenge
Piggy-backing on GE’s
back-office strength, SBI ropes in card-users; now only if they’d spend.
Rewind
At Channel [V]?
Why it makes sense for
STAR TV India to make the stand-alone music channel a part of its bouquet.
ITC
Bhadrachalam's Back-to-Black Voyage
Here’s how the paper
manufacturer managed to wipe away the remaining shades of red in its
bottomline.
Wipro
Loosens Up
The pressing need for a
strategic partner forces Azim Premji to hive off Wipro’s peripherals
division into a separate entity.
Interview
"We
Must Break Into New Markets"
An interview with Union Agriculture Minister Nitish Kumar.
Policy Watch
Under
A Cloud Again?
Some indicators are pointing to an industrial slowdown. But there's reason
to believe that this is temporary and limited to certain sectors.
Features
Telco's
Rough Ride
The Indica may be a
success, but it has played havoc with Telco’s financials. The company
needs a partner to find a way out of this one.
Bharti's
Dreams
Sunil Mittal has to manage his finances and
partnerships carefully to make Bharti the kind of telecom conglomerate
that he wants it to be.
The
Next Software Business Model
How application service
providers (ASPs) are leveraging the Net, and their expertise in technology
and business processes to take care of your software applications.
Wharton
Speak
The new Dean of The
Wharton School, Patrick Harker, shares his views on education in the New
Economy, and learning-inputs that’ll never fade.
Personal Finance
Surviving
The Storm
Portfolios comprising low-maturity bonds are a
solution for bond-fund insecurities. But investing in new income funds is
the best option.
The
Easy Way To Buy A Big Car
Car financiers are offering customised loans that
enable buyers to set their sights higher.
Case Game
The
Case Of Performance Evaluation
How will a joint campaign with a
popular cookware brand impact the refrigerator brand of Total
Industries-BT's fictional firm? Marketing Advisory
Services' W. Vieira, IIM-C's A. Mukherjee & VIP's A.G. Warey look
into the future. A BT Case Study.
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