READINGS LIST

• Achieving Excellence Through Customer Servive: Schohl J.T.

• Strategic Brand Management: New Approaches To Creating & Evaluating Brand Equity: Kapferer J.N.

• The Open Book Experience: Lessons From Over 100 Companies Who Successfully Transformed Themselves: John Case

• Creating Strategic Change: Designing The Flexible High Performance Organisation: William A. Pasmore

• Corporation On A Tightrope: John G Sifonis & Beverly Goldberg

• Managing Brand Equity: D. Aakers

• Retailing Management: M. Levy & B.A. Weitz

• Marketing To The Retail Trade: G. Randall

• Brand Positioning: S. Sengupta

• Market-Driven Strategy: G.S. Day

• The Rise And Fall Of Mass Marketing: R.S. Tedlow & G. Jones

• Bringing The Power Of The Customer Into The Centre Of Your Business: K. Albrecht

Issue Contents  Write to us   Subscriptions   Syndication