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Tiger, Tiger Burning Bright

Sunil AlaghThere's a feline connection somewhere in this tangled skein, surely. Thread one: Sunil Alagh, the 52-year-old CEO of the 80-year-old Britannia Industries (don't look for a story in the ages; there isn't one), counts Tiger among his most profitable biscuit brands. Thread two: his company is sponsoring a 'Save the Tiger' project, in association with environment magazine Sanctuary. Britannia also organised a 'Kids for Tigers' event on Children's Day (November 14) at Chowpatty, Mumbai, to reinforce the message of saving the T. Both are bound to have a positive rub-off on the 'Tiger' brand. Alagh, who makes all the right noises about conservation, says: ''We are interested in profits, but we have always taken social responsibility seriously.'' Thread three: the man admits he's addicted to children's channel Cartoon Network and identifies Tom & Jerry as a source of inspiration. Do these have anything to do with putting the roar back in the company's balance sheet? Smart pricing, a slew of launches, and a catchy health and nutrition positioning have seen Britannia gobble up a 40 per cent share of the Rs 2,000-crore (branded) biscuits market. And the dairy foray, with Milkman, has been an unqualified success. The salt-and-pepper maned CEO wouldn't say anything beyond the fact that he wanted every third Indian to be a Britannia consumer by 2003. But we have a feeling that his recent successes have left the man grinning like a Cheshire Cat...

Toastmaster Trivedi 

Anish TrivediHe makes a good host! Anish Trivedi, investment banker-turned radio producer-turned TV personality, shot to fame with the whacky request show Mangta Hai, which he co-hosted with petite model Meghna Reddy. But now this ex-partner and country head of Oppenheimer & Co, will host something more up his street: CNN indiadotcom, a half-hour weekly show on infotech, slated to appeal to both the tech-savvy and the tech-novice. Says Trivedi, 39, who also heads Banyan Tree Communications, the largest Indian radio production company: ''The programme will be personality-based and interactive and hopefully, I can leverage my background to make it interesting.'' This ex-food editor of Elle magazine-the man is a gourmet cook, no less-is surely going to have his plate full...

Wayfarer Extraordinaire

Prakash Narain Agarwala He does not believe in fading gently into the sunset! un Consultant Prakash Narain Agarwala read history under A. Toynbee and Will Durant at Oxford before becoming the first Indian to graduate from the Harvard Business School in 1948. Then, he joined the Indian Diplomatic Service, on a direct recommendation from Pandit Nehru. It was on one such posting to Iraq in 1955 that the idea of tracking old trade routes came to him. And he journeyed across 60 countries over 30 years, tracking 21 civilisations including the Phonecian, Greek, Mesopotamian, and Indian, to compile his magnum opus, a comprehensive history of Indian business from 3,000 B.C. to the new millennium, slated to come out in a revised format this year. Says Agarwala, 74, who has many more achievements-like setting up of ONGC-to his credit: ''I have always had a fascination for history, culture and travel, and this book combines all.'' Well, he has travelled through life.

Teeing Off, Skyward

Michael PurchonHis India posting was foreordained! Michael Purchon, the newly-appointed General Manager (India) of Chicago-based $16 billion aviation behemoth United Airlines (UA), had a great-grandfather who owned a coffee plantation in South India and a grandfather who set up the Prince of Wales Museum in Mumbai. Now, Purchon, here to oversee the resumption of the round-the-world UA services from Delhi from April, 2001, wants to make the most of his India 'adventure'. Says Purchon, 33: ''The economy is robust and outbound travel has increased. With so many airlines expressing interest in India, it should be a real challenge for us. I am looking forward to it.'' Well, this self-confessed India-lover, who is also a keen golfer and amateur scuba diver, is looking forward to more than that: namely good golf and a flourishing social life. A high-flier all right, this Mr. Purchon...

 

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