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DOT.COM: STATS & STRATS
What's Hot!

With two more US companies in its fold, Rediff seems determined to become the King of the NRI-space. Ericsson goes for wireless internet, and Railways chants the e-com mantra. Plus, new dimples on VC cheeks.

By Aparna Ramalingam, Roshni Jayakar, & Venkatesha Babu

e-lead

Is content paving way for community in Rediff's agenda? In his spree to corner NRI eye-balls, the pure play portal's CEO Ajit Balakrishnan has bought over two more US-based companies-Value Communications Corp and India Abroad Publications.

www.desperate.com(s)

Earthly Angels

Pageviews ¹ Prudence

"Tech is the prime driver''

All's Well That's XML 

Rediff had taken over thinkindia.com, another US-based portal late last year. New York-based India Abroad Publications is one of the oldest, largest and most profitable South Asian weekly newspaper serving the US-South Asian community. Its revenues for the year ended December 2000 were approximately $7 million from a subscription base of about 65,000 South Asians. Rediff claims the move will provide consumers with an unparalleled online-offline experience and help adv- ertisers target the affluent US-South Asian with a great advertising and direct marketing vehicle. Says Rohit Verma, Vice-President (Brand Marketing), Rediff.com: ''The deal is good for the dotcom and the portal industry in general.''

Value Communications is a privately held Illinois-based communications company focusing on Net-based marketing of international phone services to Indians in the US. It has a user base of about 45,000 with revenues of over $13 million for the twelve-month period ended December 2000. Focusing on NRIs may make sense for India-centric portals: the segment has better potential from the e-com perspective

e-news

  • Swedish telecom giant Ericsson Communications is to launch mobile Internet application (MIA) centres in India. To be set up by next quarter, the centres will provide back-end infrastructure and support to develop wireless content and applications based on WAP, GPRs, Bluetooth, and 3G.
  • NetPilgrim.com, a site which claimed to bring 'tech-aware people together by providing best-of-breed service', is nearing a shutdown. Reports from Bangalore indicate the firm, backed by eVentures India, is in dire straits. eVentures India is an incubator JV promoted by Softbank, Rupert Murdoch's News Corp-backed ePartners, and P.K. Mittal of the Ispat Group.
  • Somebody is side tracking. The Indian Railways is to float an e-commerce subsidiary in line with its new-found penchant for creating more corporations under its wing. The proposed entity will be a division of Railtel Corporation, and is expected to be incorporated by July 2001.
  • It's off, finally, and officially. Both the Bharti Group and Spectranet have clarified that their proposed broadband deal has been cancelled.
  • After Tata Cellular Limited, it's now the turn of Bharti Group's AirTel to launch WAP services in Andhra Pradesh and Karnataka. The company plans to launch this service by mid-April. It has already launched its WAP service, branded Tango, in Delhi. It has earmarked close to Rs 3.5 crore to boost WAP services in a big way.
  • As the cloud of policy uncertainty on the Direct-to-Home (DTH) front disperses, India's 'foot-in-all' behemoth VSNL is looking skywards. VSNL is mooting a neutral platform for uplinking DTH channels; besides bundling it with broadband internet. Says Amitabh Kumar, Director (Operations), VSNL: ''We will provide bi-directional Internet and interactive TV on the same platform.''
  • Café portals (cafedilli.com, cafemumbai.com, cafekolkata.com), promoted by ICICI Econet, have merged with Khuljasimsim.com. A new entity called Café Networks Limited has been formed.

VC watch

  • Amidst news of dot.com failures and consolidation play, it's surprising to come across ventures that are breaking even. The latest one we encountered is Apnaloan.com. Founded in February 2000, in the first five months after its launch it captured about two per cent of the Rs 37,120 crore personal loans (home, car, and consumer loans) market. No wonder, Rediff has announced plans to take a controlling stake in the company. Analysts attribute apnaloan's success to the fact that it's a venture that uses technology to create operational efficiencies in existing businesses. Apart from processing Rs 464 crore of loans so far, the firm has developed back-end technology that can be licensed to other financial services companies.
  • More and more VCs seem to be scouting for ventures that provide low cost internet access devices or e-commerce enablers working on alternate payments mechanisms.

Like Smartcc, a company that uses the Net to enable micro payments. Says Sanjay Anandaram, Principal, Jumpstartup, a Bangalore-based incubator: ''Among global players, base level technologies are hot. These include software services and companies developing their own technology, be it is in embedded space or chip design or networking.'' One example is Qsupport, a venture that provides online user support in the computing/internet usage domain to enterprises worldwide. Others include companies developing technologies focused on vertical segments. Or those that perform e-quotidian tasks like transferring data from a cellular handset to Outlook Express or from a Palm Pilot to Outlook. And that is just the tip of the iceberg.


Laid & Off

Balanced on the biggest wave, race towards an early grave...The dotcom boom that ended in a whimper might just be a hyperlink in the larger history of the web. There's of course the postscript about the shattered delusions of wannabe e-millionaires.

For some weeks, rumours were abuzz that CnetIndia.com, the India-franchisee of the high profile Valley news start-up Cnet.com, was shutting down. And it did, in mid-March, announcing its merger with ZDNetIndia.com, the Jassubhai-Ziff Davis venture. But, its staff laments that it was kept in the dark, till D-day. The smart ones were those employees who left anticipating a shakeout.

Says an ex-CnetIndia correspondent: ''A friend SMSed me saying Cnet has closed down its operations and we all were jobless as of that minute! We had to read about the details in the newspaper the next morning.''

Cnet maintains that its staff will be absorbed in ZDnetIndia, but that's yet to happen! Three weeks after the closure, ex-staffers are roaming around jobless, hoping that the company will stick to its promise of two month's severance pay. Says a correspondent who's now job-hunting: ''This might be a small blip in my career graph, but it will remain with me for a long long time.''


The Engine Of The Mind

It's still March, but we're going to break tradition and announce the dotcom that's won the Mastery Of The Small Touch right now. This year's winner in the category is Google. The multi-coloured logo of the search-engine is, by itself, fairly eye-catching, but the company has ventured a step further by altering the logo marginally to reflect, well, holidays in any part of the world. On March 10, for instance, the logo was smeared in aesthetically-placed dabs of colours, and sported a small pichkari in one corner-it was Holi. A few days later, the logo was various shades of green to mark the Irish holiday of St. Patrick's day. Why, there was even a shamrock placed in a strategic nook, and instead of the usual Google Search message at the bottom of the search bar, one encountered a smart Luck Of The Irish one. Small touches, yes, but there's a lesson there in how a plain search-only site can inject life into itself.


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