 Lords
Of The Lab
By focusing on basic
research, a clutch of avant-garde drug companies is trying to create a new
global presence for itself in a highly lucrative niche. Dr Reddy’s
Laboratories has just sold its second molecule to Novartis; a resurgent
Ranbaxy recently unveiled two; and Torrent, Cadila, Wockhardt, and Sun
have molecular aspirations of their own. Their logic: molecules don’t
just make millions; they make multinationals.
Features
Advertising:
Start-up Scarcity
New agencies spurred
growth in advertising in the 1980s and for part of the 1990s. Now, no one
wants to start agencies anymore.
The
New Shopping Bag
A BT-Indica survey finds
out consumer responses to imports across 30 categories on which QRs were
removed on April 1, 2001.
The
China Syndrome
A GoI report accepts that
Chinese competitiveness is the result of some visionary economic planning.
India can now choose to compete with, or partner China. Along the way, it
can also learn a lesson or two.
No
Hands; No Future
Not since Y2K have such a
large number of Indian software companies headed for the same competitive
space. Wireless software is set to be the next big thing, but not all
aspirants will live to see the day when it does so
60
Minutes: Joel Stern
One half of the company
that created the concept of Economic Value Added, Stern Stewart, Joel
Stern speaks to BT on how an EVA-linked incentive scheme is a better
motivator than ESOPs.
Trends
Lead: A Corporate Triangle
Two-wheelers: Two-stroke
Good, Fourstroke, Better
Marketing: Think
Better, Eat Competition
Personal Finance
Go
www, Investor
How the net can be your
own one-stop shop for all investment requirements.
Gilts
Rule
They may not seem cool,
but Government Securities are a hassle-free investment option.
BT
dot.com
Cover Story
Indian dotcoms still rule over the
local arms of global dcs, but...
What's
Hot
The most happening events this
fortnight in the cyber-domain.
Interview
AT Kearney’s John Yoshimuru
shares his views on the Asian B2B scene.
Case Game
The
Case Of Market Leadership
Can Ashwin retain its market
leadership in passenger cars? R. Nair of Business Consulting Group, V.
Venugopal of Mahindra & Mahindra, and B. Palekar of Eureka Forbes
discuss.
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us your solution
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Readings List
Managing
Surviving The Valley Of Death
There are enough case studies to
suggest that competent execs can survive one bad career move.
Back
Of The Book
There And Back Again
The story of three dotcom
entrepreneurs who rode the waves once, and plan to do so again.
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