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  August 6, 2001 Issue


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Business Today, August 6, 2001Surviving The Slowdown
Smart companies aren’t fazed by the slowdown; they see in it an opportunity to transform themselves with an eye on the future. From diversification to financial reengineering, and organisational restructuring to acquiring the competition, India’s finest are blazing a pioneer’s path through the downturn.

Editorial
Midnight's Children: The Sequel

Features
Ranbaxy's Last-mile Hiccup
With manufacturing operations in 7 countries and a presence in 40, Ranbaxy seems well on its way to realising its objective of becoming an MNC by 2004. But plateauing domestic sales, the lack of deep pockets, and potential internal strife could throw a spanner in the works.

Hyderabad's Next Boom
It’s all about biotech and you’ll encounter some archetypal boomtown rats in the city: from serious- minded entrepreneurs intent on building the next Celera to carpetbaggers out to get rich quick; from academics realising the value of their knowledge to dreamy-eyed aspirants hoping this will be their ticket to riches.

Un Trustworthy Institution
That could well be another expansion for UTI which moves from one debacle to the next with unceasing regularity. A soft-loan option from some banks may resurrect the US 64 scheme this time round, but there is little to show the Trust has learnt anything from the episode.

Doordarshan's Turnaround That Wasn't
This time, last year then Prasar Bharti CEO R.R. Shah had some heavy-duty plans for the broadcaster’s revival. Now the network has a new CEO who has to come up with something just short of magical to attract deserting advertisers and uninterested viewers.

Four Is Certainly A Crowd
The issue of the fourth licences promises to be no less messy than the first. With the odds stacked against the fourth operator, will it be worth it?

The Q1 Mutual Funds Scoreboard
The quarterly BT-Mutualfundsindia.com scoreboard of mutual fund schemes throws up no surprises. Equity schemes are still languishing, but debt, and gilt schemes have emerged as the favourites of investors. Plus: the investing strategies of the best-performing fund managers. N. Singh of LIC Dhanaraksha 89; S. Krishnan of Cholamandalam AMC; and J. Vaswani of JM Balanced Growth Fund.

It's A Long Winter Ahead For Advertising
Last year’s hopes of a renaissance in advertising are now well and truly dead. With companies pruning their budgets, and new sectors like healthcare and insurance yet to take off, things look bleak for the industry.

Trends
Leader: Crisis Of Confidence
Management:
Desperate Measures
Corporate Notes: Executive Tracking

Personal Finance
Ten Recession-Proof Stocks
Why some companies will do well in a recession.

All About Net Banking
All you ever needed to know, but were afraid to ask, about online banking.

BT dot.com 
Cover Story

Meet an Indian dot.com, an Application Services Provider to boot, that actually makes money.

What's Hot
The most happening stuff in the Indian dot.com firmament last fortnight.

Case Game
The Case Of Manufacturing
Should Alpha Finance club distribution of its disparate financial products? K.L. Muralidhara of American Express, R. Pandey of Marico Industries, and R. Ravi of Alpic Finance discussSend us your solution which scrutinises the problems in companies like yours. We'll showcase the best solutions on-line.


 Readings List

Managing
The Outplacement Agenda

Get to know the latest work- force rationalisation trend in India Inc.: outplacement.

Back Of The Book
Kolkata's Dying Market

Once the largest commodities market in Asia, Burrabazaar is fading away.

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