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MANAGING
Scripting Grateful Exits
The trend of outplacement is catching on
in India, even though it is an expensive option to simply asking
retrenched employees to leave. Check it out.
By Vinod
Mahanta
Just
another routine meeting,'' thought Kirthi Vasan, a programmer at Third
Agenda, a Chennai-based e-business services company, as he and his
colleagues gathered in the Chief Technology Officer's room. He realised it
wasn't the minute he saw Ganesh Mandalam the company's CEO in the room
too. And his worst fears were realised when Mandalam, and P. Rajendran,
the CTO, spoke about swelling manpower, falling utilisation rates, and a
slump in business. But Third Agenda wasn't laying off people, yet: take
pay cuts, suggested the two executives, or find jobs elsewhere. ''We'll
help you do that.'' The company created an outplacement cell. After a
counselling session at the cell, Vasan was offered the option of a
technical course or an aptitude training programme (both paid for by the
company). Vasan chose to brush up his interviewing skills and landed a job
at Polaris Software Lab as an associate consultant. ''The whole
outplacement process was an eye-opener,'' gushes Vasan. ''Thanks to it, I
actually got to work with a large company.''
There's no shortage of companies cutting
headcount. From Standard Chartered Grindlays to Crompton Greaves, ACC to
Rallis, Reliance to RPG, Yamaha to Hindustan Motors, and Ashok Leyland to
HCL Perot, everyone is doing it. The mechanism (and the name the companies
ascribe to these efforts) differs from case to case, but shorn of
everything else, each effort essentially revolves around letting people
go. Only, some don't think it's right on their part to do so. And somehow,
a hefty separation payment doesn't seem to justify asking someone to
leave. Enter outplacement agencies. The trend of hiring an agency to
outplace employees is just catching on in India. ''In most parts of the
world it is an established practice, but it is still in its infancy in
India,'' says Sonal Aggarwal, Director, ABC Consulting.
Companies have been known to use
outplacement agencies to get rid of employees they wish to, well, be rid
of painlessly. But the most significant beneficiaries of any outplacement
initiative are employees. ''They get access to paid-for consulting time,''
says Rahul Tanjea an executive at Consindia HR Services, which has just
managed to outplace two executives from Enron's Indian operations. Better
still, outplacement agencies are equipped to deal with traumatised
employees, and most people who have been told their company is letting
them go belong in that category. One HR consultant describes an incident
where the regional manager of a telecom company broke down while
discussing alternatives. ''Our first task is to ensure there is no
depreciation in the self worth of the individual,'' says Sharmila Ganguli,
Director, Spenta Consulting.
Professional outplacement companies are
also far better at finding openings than individual employees. And the
process helps the employee avoid sticky questions relating to why he or
she was asked to leave his or her previous job-something prospective
employees are sure to pose. Consultants can also help with the basics:
most employees don't have a clue on how to write out resumes. ''The CV of
a CFO who was being outplaced,'' says a Delhi-based outplacement
consultant, ''listed maintaining the books of accounts as a core result
area.''
Outplacement helps both employer and
employee avoid the pangs of separation. But it is an expensive option to
simply asking people to leave. Few consultants will take on an assignment
that just involves finding jobs; most outplacement agencies insist that
role extends from assessing the client's manpower needs, to identifying
the people who need to be outplaced, to the actual process of
outplacement. That's the kind of package People-One, a Bangalore-based
consulting firm is offering two of India's software majors. ''We were
called in to develop a transition management product,'' explains Ajit
Issac, CEO, People-One. Typically, an outplacement exercise could set a
company back by 20 per cent of the employee's cost to company. Some
companies believe that's 20 per cent too much: the amount payable to the
consulting firm comes on top of the separation package payable to the
employee. ''Companies show more commitment to the programme once they know
it is going to cost them,'' says Ganguli of Spenta. That may well be the
case, but try telling CEOs their retrenchment drive-estimated to save the
company a certain amount of money-is now going to cost 20 per cent more.
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