Whenever
there has been a boom in global business, the world has turned to
India for its cheap labour. When the wars of the late 19th and early
20th century created a surge in demand for cotton and jute products,
India's textile industry came into being. Once again, when the 90s
brought the infotech boom-between the 50s and the late 80s, India
had isolated itself from the global economy-software companies made
a killing.
In the creative and networked economy of the
21st century, cheap and skilled labour will count, but not enough
to make the quantum leap that Indian needs to. Sure, as global corporations
shrink they will outsource more and more of their low-end work to
English-speaking, tech-savvy and cheap labour in India. But should
India content itself with being the back office to global economy?
I don't think so. Greater value will accrue only when India makes
its leap from labour to intellect. We already have tremendous intellectual
capabilities. but the challenge now is for India as a whole to build,
shape, and market this advantage to the world.
As a first step, we need to recognise the need
to differentiate ourselves from the rest of the world. Next, the
government and business must create a stable and conducive environment
that will reward and retain intellectual capital within India. In
addition, we need to examine all industry sectors and identify niches
where intellectual prowess could play a differentiating role.
Software is one sector that immediately comes
to mind. Indian companies till now competed largely on cost and
were merely building computing skill sets. For India to move beyond
its 2 per cent share of the world software market, it will have
to grow out of this mode and start developing licensable components
and products, thereby moving away from a volume-dependent economy
to a value-capturing one. Other areas where India could establish
its dominance are engineering design and pharmaceuticals.
In the semiconductor space, for instance, India
has a particularly lucrative opportunity in developing hardware-based
solutions such as configurable chips, which require not just domain
knowledge but also conceptual and creative skills. Similarly, the
cad/cam and PDM's (Product Data Management) is a growing $10 billion
market that India can tap.
The opportunity in pharmaceuticals can be best
illustrated by the success of Dr Reddy's Laboratories (DRL). In
less than two decades, the company has transformed itself from a
small bulk-drug manufacturer to a fully integrated, original drug
research company. By capitalising India's intellectual capital in
pharma, DRL has significantly added to its shareholder wealth.
With a listing on the New York Stock Exchange,
Dr Reddy's Laboratories has also measured up to global benchmarks
of performance and valuation. It has been able to convert its intellectual
property in terms of new drugs/novel delivery mechanisms into commercial
value.
For India to build and sustain such an advantage,
there has to be a proactive and collaborative effort from all stakeholders,
viz., the government, the capital providers and the entrepreneurs.
In the past, the government encourage enterpreneurial talent via
fiscal incentives. It must now create the frameworks required to
boost investments in knowledge sectors. One such framework must
be for patent protection. That apart, the government should act
as a link between Indian businesses and the rest of the world.
Equally importantly, the government should
devise powerful incentives for capital providers and entrepreneurs
alike for taking disproportionate risks. Capital providers, on their
part, should take and encourage others to take more risks and channelise
new funds to more value-added businesses. Entrepreneurs have to
live up to their commitment of building world-class organisations.
For decades, India has been a repository of
intellectual as well as physical resources, capable of generating
value. It is time that we transformed ourselves to extract and capture
value from these resources, instead of delivering resources that
generate value for someone else.
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