Stock
options, the Indian IT sector is discovering, are a cure that
kills. They were (and still are, by some firms) hailed as the
perfect way to hire, retain and motivate the best talent, often
without having to shell out a huge amount as salaries. The concept
of total compensation that gained ground in India in the 1990s
was based on the growing realisation among companies that they
could get away with paying their employees below-market salaries
as long as they offered them stock that more than made up. If
the it companies were among the first to adopt this practice,
it was because their stock was more fungible than that of companies
from other sectors, even in the early-to-mid-1990s, which is when
the phenomenon of stock options really caught on.
Most stock options were (and are) issued
with a vesting period long enough (five to seven years) for the
company to believe it had (has) addressed the immediate issue
of retention; seven years is a long time, especially in the it
sector, where the current attrition rate of between 15 per cent
and 20 per cent is considered healthy (the rate would suggest
that it is mathematically possible that none of an organisation's
employees who are around at the beginning of Year 1 are there
at the end of Year 7). Stock options also ensured that the costs
of it companies (salaries constitute a large chunk) remained low.
And there were (and are) enough grey areas in taxation laws regarding
stock options to have both the company and the employee come out
on top.
Stock options democratise ownership in the
companies that issue them. No longer do employees work for someone
else. They, in a way, work for themselves. The performance of
companies is reflected in their stock price; if they do better,
their stock soars; and the stock options are worth more. The magnitude
of money involved (from a few tens of lakhs to even a few tens
of crores) is usually adequate to retain employees and motivate
them to deliver their best. Even today, for salarymen, a nest
egg of a few crores is a big thing. The law of diminishing returns
did exert its influence-X, allotted stock options when the stock
was trading at Rs 4,000 could obviously not look forward to as
much money as Y, who was allotted stock options when the stock
was trading at Rs 2,000; then, X could look forward to some appreciation
as long as the company continued to grow-but the stock-based compensation
model did continue to work, through stock market booms and busts.
The late 1990s-not surprisingly, these years
also marked an inflection point for the Indian it sector, with
y2k work helping them double in size every year for two to three
years in a row-was when the stock option frenzy reached its peak.
Over the next two years, a large number of executives at India's
best known it services firm Infosys (which is a pioneer as far
as stock option programmes are concerned), and, to a lesser extent,
at other firms, will suddenly find themselves richer (as their
options vest). Money, especially lots of it, is an empowering
thing. Suddenly, these executives will find themselves rich enough
not to have to work for a living. Some will leave to do things
they have always wanted to (paint, write a book, raise a family);
others will turn entrepreneurs; and still others may just walk
away when things do not work the way they want them to at work.
In effect, options that vest are every salaryman's dream, F###
Y## money that allows employees the freedom to quit on a whim.
The thing is, stock options are no longer
exclusive to the Indian it industry. A slew of companies from
other industries has adopted them whole-heartedly, convinced that
they offer the best way to hire, retain, and motivate the finest
talent available. As these options vest, however, such companies
will realise that the result has been the opposite. Rather than
raise exit-barriers (for employees seeking a change) stock options
lower them. Then, there is the original question that remains
unanswered: if not stock options (as a panacea for key hr challenges),
then what?
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