|
Till
the last lap, it was in distinct second position. But in true
champion style, Wal-Mart, the largest grocery retailer in the
us, pipped its counterpart in the UK, Tesco, at the proverbial
post to earn the right to partner the Bharti Group, and thereby,
to flag off its India retail game plan. Bharti and Tesco, which
had been huddled with the Mittals for four long months-periodic
speculation of a joint venture, which would be duly denied, made
that period seem longer-couldn't agree on a few fronts, paving
the way for Wal-Mart to close a deal in double-quick time. "We
have signed a Memorandum of Understanding under which we will
jointly explore and identify retail market opportunities in India,"
says Rajan Mittal, Joint Managing Director, Bharti. Under the
terms of the collaboration pact, Bharti and Wal-Mart have signed
up a master franchise agreement for front-end retailing. Both
the companies will be equal stakes partners in the venture. The
stores will be branded with a combination of both Bharti and Wal-Mart.
The joint venture will not invest in real estate and will look
at third-party investors to partner them in infrastructure creation.
So, at which point exactly did the trail
go cold in the Bharti-Tesco negotiations? The UK retailer's talks
with the Mittals screeched to a halt when the issue of shopping
formats came up for discussion. Bharti apparently was (and obviously
still is) in a mood to launch aggressively, with a flurry of formats
in tow-cash-and-carry, hypermarket, supermarket, neighbourhood
stores, online stores, et al. "Whichever way the Indian consumer
wants to shop, we want to be ready for that," avers Mittal.
Tesco, it is learnt, preferred a somber kick-off, perhaps preferring
to first gauge consumer response (although in the UK it has a
combination of formats, including out-of-town hypermarkets, supermarkets,
metro stores-in city-centres-and one-stop small stores). But Bharti
might have had other (mega) plans as Mukesh Ambani's retail juggernaut,
Reliance Retail, promises to rock with multiple formats, and has
already begun to roll.
WHY MITTAL PREFERRED WAL-MART |
»
US retailer agreeable to an equal status venture
(50:50)
» Wal-Mart
willing to commit more investment than Tesco
» Royalty
payments to be paid by Bharti on the lower side in the Wal-Mart
JV
» Wal-Mart
willing to launch all types of formats, pan-India
» Wal-Mart
moved with speed |
"The retail battle between Bharti and
Reliance will not be fought in the metros. The strategy will be
to focus on customer reach and the speed with which they do it
will matter," says Arvind Singhal, Chairman, Technopak Advisors,
a Delhi-based retail consultancy. Wal-Mart, which opened its first
retail store in 1962 in the US, had confined its operations to
small towns for many years and moved on to expand its presence
in the big cities only after it had built a strong customer following
in the smaller towns. Instead of the no-frills approach that most
of the retailers were intent on, Wal-Mart tried the discount approach
in small towns, something nobody had thought about. With virtually
no competition and the large demographics that it was serving,
the company became an instant hit (although labour-relation woes
have dogged the retailer famous for its low prices of late). When
asked about this strategy in India, Mittal says, "India is
a different market." But that won't slow down Wal-Mart's
India rumble. "The pan-India roll-out of the multiple shops
will happen within the next 12 months," adds Mittal.
The other reason for Bharti and Tesco not
being able to see eye to eye is of course money. Wal-Mart apparently
offered a better deal in terms of royalty and investments than
the offer made by Tesco. Tesco officials could not be reached
for comment.
Wal-Mart Stores, which internationally comprise
super centres, discount stores, neighbourhood markets and online
retail formats, buys products from over 70 countries. It has a
liaison office in India and expects to step up sourcing of items
such as apparel, textiles and shoes from India, which has totalled
more than $1.6 billion in 2006 so far. Bharti-Wal-Mart won't restrict
its sourcing to just the Indian base. "If the customer wants
something that is not available in India, we will procure it.
We are open to sourcing from abroad," says Mittal. Bharti
already had a joint venture with the El Rothschild group for FieldFresh,
which supplies fresh produce to global retailers (and would be
supplying fresh produce to the Bharti-Wal-Mart conglomerate).
Now El Rothschild is a substantial shareholder in Tesco, and Bharti's
last-minute ditch may not go well with it. Tesco, for its part,
will now begin scouting for a new Indian retail partner. For Wal-Mart,
which has had a disappointing start to the holiday shopping season
in the us, and which has averaged a growth of just 2.4 per cent
in same-store sales (sales to stores which have been open for
more than one year) for the February-October period, the India
JV could well enable it to be in the right place at the right
time.
Click,
Buy, Sell
The internet may be the ideal route
to boost retail participation.
Internet
trading accounts for 14 per cent of total turnover recorded on
the National Stock Exchange (NSE), as against 3.5 per cent in
2001. "Easier access to the net as well as increasing participation
from professionals in the age group of 25-45 years have played
their role," says Kedar Despande, Assistant Vice President,
ICICI Direct. As per industry estimates, 19 lakh people trade
through the internet in India. If you think that's progress, take
a look at other markets in the Asian region: Over three-fourths
of the total turnover in South Korea comes from internet trading,
while in Japan, 90 per cent of retail participants trade through
internet. Says Gurpreet Sidana, Head (Internet Trading), Religare
Securities: "The lack of facilities, technology and banking
integration are the reasons for net trading not picking up. But
once online fund transfer and RTGS (real time gross settlement)
are in place, it will." In the next 15-18 months, Sidana
expects internet trading to increase to a fourth of total turnover.
Religare has tied up with four banks-HDFC,
ICICI, UTI and Citibank-to offer internet trading, and is in the
process of tying up with another six. Last fortnight, another
brokerage, Motilal Oswal, tied up with State Bank of India to
create an online trading platform for SBI customers, while IDBI
Capital joined hands with Bank of Rajasthan and Punjab National
Bank. Clearly, banks and brokers are realising that the best route
to the retail investor is via the net.
-Mahesh Nayak
Goodbye Corus?
Tata Steel may be pipped at the post by a
Brazilian major.
|
Not yet a done deal: The
day Tata takeover of Corus was announced |
Companhia
Siderurgica Nacional doesn't exactly roll easily off the tongue,
but you can be fairly sure that most of the top brass at Tata
Steel would by now be familiar enough with the Brazilian steel
major. Last fortnight, the company commonly-and mercifully-known
as CSN, gate-crashed the Tata party by bidding higher for Corus,
the UK steel giant whose control most (including the Tatas themselves)
assumed was in Chairman Ratan Tata's safe hands. As against the
Tatas' bid of 455 pence per share, CSN has bid 475 pence. CSN's
due diligence for Corus that started on November 20, is currently
in progress. Shareholders of Corus will meet on December 20-this
meeting was originally scheduled for December 4-to decide on which
way Corus goes.
Till then, the nerves will continue to jangle
at Bombay House, the Tata Group headquarters, as it balances precariously
on the horns of what's now a $8 billion-plus dilemma. Should it
up its offer, if so, by how much should it do so, should it anticipate
a third bidder when doing so, should it not make a counter-offer
at all...these are just some of the questions Tata Steel's head
honchos would be grappling with. What could queer the pitch against
Tata are the holdings of entities like UBS, Goldman Sachs, Barclays,
and CSN on its own in Corus, which collectively stand at a shade
under 20 per cent. It isn't known whether these banks are working
in concert with CSN, but it can be safely assumed that they aren't
going to come to Tata's rescue. Add to this the 7.9 per cent of
Standard Life, which has already dubbed the Tata Steel bid as
undervalued, and it's clear that Tata has his back against the
wall.
If the Tatas do make a counter-offer, by
say another 20 pence, that would add another $350 million to its
acquisition bill. Whether the counter offer is worth it and, more
importantly, do the Tatas want to rough it out in what could be
a long-drawn-out takeover brawl (which could well attract some
more global steel majors), are questions to which there are no
quick, easy answers. Financing a higher bid clearly is not an
issue. The Tatas have plenty of options, the best of which would
be diluting its substantial stake in TCS-recently Tata Sons, the
group's holding company, sold 0.9 per cent of its 79-odd per cent
holding in TCS for Rs 900 crore, valuing its stake in the it services
major at Rs 80,000 crore. Tata Steel, on its own, can also unlock
its holdings in other Tata group companies like Tata Motors and
Tata Power, which is worth over Rs 3,000 crore. At the time of
writing Tata Steel officials were not willing to comment. Whatever
happens from hereon, the Tata-Corus-CSN is a reminder that in
the high-stakes hurly-burly of cross-border acquisitions, there
can be many a slip 'the cup and the lip'.
-Krishna Gopalan
Flavour of the Fiscal
Corporate India is an inspiring theme for
Bollywood.
Come
December 29, filmmaker Mani Ratnam's latest movie Guru will hit
the silver screens. Bollywood rumour mill is rife that the movie
is loosely based on the life of Reliance patriarch, the late Dhirubhai
Ambani. Even as the Chennai-based filmmaker has maintained a stony
silence about the storyline or its inspiration, the rags-to-riches
story of its protagonist, Gurukant Desai (incidentally from a
small village in Gujarat), has raised eyebrows. Adding grease
to the rumour mill is the fact that characters in Ratnam's earlier
movies too have been drawn from real life. The path breaking Iruvar
(1997) dealt with the clash of the political bigwigs of Tamil
Nadu politics-M.G. Ramachandran (mgr) and its present Chief Minister
M. Karunanidhi.
Having said that, Guru represents an emerging
trend in Bollywood, wherein plots are being inspired by corporate
India's activities. The movie will be the third in the past six
months after Madhur Bhandarkar's Corporate and Sameer Hanchate's
Gafla (meaning "scam"), which had plots based on Indian
businesses. Whereas Corporate dealt with slimy machinations of
competing business groups, Gafla is inspired by the scams at the
Mumbai stock market. "When I started making Corporate, people
were apprehensive. But after the movie's success, it's clear that
people understand the language of trade," says Bhandarkar.
Gafla, on the other hand, did not do well
at the box office, but earned critical review abroad, including
screenings at international film festivals. The movie is based
on the life of Subodh Mehta, a middle class guy with a truckload
of ambition who rises to become a prime mover in the stock market,
albeit through dubious means. Says Gafla's producer-director Sameer
Hanchate: "The movie was inspired by the 1992 stock market
scam and some of the scams that happened after that." Though
Gafla had the usual disclaimer about all characters being fictional,
the similarity of the protagonist's life with the late Harshad
Mehta is startling. Hanchate was slapped with a legal notice for
using a photo of BSE on its posters and promotional campaigns.
In response, Hanchate filed a caveat in the Bombay High Court
and the matter has fizzled out ever since. Just like many stock
market scandals.
-T.V. Mahalingam
|