Fashion is really just starting
to interact with the information technology (IT) world. Today
there are already ‘cool’ gadgets and wearables, but
tomorrow, we will see whole new domains where fashion can play
a key role. The biggest of these is the duality of appearance
-- where we may appear one way in the physical world, and have
a whole range of digital appearances in the augmented reality
and virtual environment worlds. This will lead to many people
designing for themselves.
Fashion is often at the forefront of technology usage. Many new
materials and technologies are used in textiles and accessories
when they are still too expensive or primitive for other uses.
With the help of technology, customisable solutions are tailored
to the needs of fashion and apparel -- which include accessories,
footwear, luggage and leather goods, as well as furniture and
furnishings.
The next decades will see the gradual convergence of nanotechnology,
biotechnology, information technology and cognitive technologies.
Typical results will be materials with different tensile, thermal
and optical properties, integration of IT into fabrics, and linkage
of our bodies to the network for medical and communication purposes,
via clothing or skin-wearables.
The Indian Apparel and Textile industry is largely fragmented
with the largest player having less than 2 per cent of the market
share. Apart from contributing the highest net export earnings
(16 per cent), it contributes about 14 per cent to the total industrial
production and 4 per cent to the GDP. It is a labour-intensive
industry that provides large-scale employment especially for women
since it is non-hazardous, thus creating a level-playing field
for them in terms of job opportunity. It is the second largest
employment provider in India after agriculture.
Fortunately for India, a lot has changed. First, the Indian software
industry has come of age and India is widely regarded today as
one of the hottest destinations for software engineering. Almost
all software majors including IBM, Microsoft, and Oracle have
engineering and R&D centres in India today. Secondly, Indian
apparel companies have grown from family-run to professionally-organised
set ups, giving more emphasis on implementing IT solutions to
increase the productivity and also providing considerable domain
expertise. Finally, institutions like NIFT, ATDC, ALT, etc., played
a pioneering role in training large number of professionals for
the industry.
Many believe it is only a matter of time before an Indian company
scales to become the largest software company globally catering
to the apparel industry. In this scenario, it is only logical
that the Indian apparel industry is able to derive benefits of
the acknowledged strengths of the Indian software industry.
Indeed it can be argued that investment in software to create
a nimble enterprise that responds to external and internal customers
in real time to reduce throughput times, costs and improve quality
is India’s defense against China's huge factories that derive
benefits from economies of scale. This is especially true as India
is likely to continue to excel in high value-added styles of smaller
order quantities.
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