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MARCH 25, 2007
 Cover Story
 BT Special
 Back of the Book

Mobile Security
Today, it is all about information and how the right information is sent to the right people at the right time and right place. Uncertainty about how to secure mobile phones in the face of increasing threats is slowing individual adoption of mobile applications. There are many facets of mobile security, including network intrusion, mobile viruses, spam and mobile phishing. Analysts expect big telecom companies to develop security solutions on various security platforms.

Rough Ride
These are competitive times for the Indian aviation industry. As salaries zoom, players are scrambling to find profits. Even the state-owned Indian is now seeking young airhostesses to take on the competition. It is planning to introduce a voluntary retirement scheme for airhostesses above 40 years. On an average, they draw a salary of Rs 5 lakh a year. The salaries of pilots, too, are soaring. According to industry estimates, the country needs over 3,000 pilots over the next five years.
More Net Specials

Business Today,  March 11, 2007

India's Biggest Newsmakers
The Fourth BT-Cirrus image review of CEOs, Union economic ministers and companies that managed to get the best press in 2006.
Last year, Baillie took over as the CEO, but decided to maintain a low profile in media. That, however, didn't go against Hindustan Unilever
Douglas Baillie/HUL
Stop Press: There's RIL In My Headline
Once again, Mukesh Ambani's Reliance Industries tops the charts as the most written about company in India Inc.

Mukesh Ambani may not love Indian media much, but the media loves him and his Reliance Group just the same. So, when Business Today commissioned Delhi-based image monitoring firm, Cirrus, to find out who were the biggest newsmakers in corporate India (starting this year, the BT-Cirrus study considers Union economic ministers as well) last year, it didn't come as a surprise that Ambani's Reliance Industries had once again topped the charts.

After all, 2006 was a big year for Reliance Industries (and we are not talking about Reliance Retail, which is considered as a separate entity for the purpose of this study). The year began with RIL formally handing over control of the four demerged companies (Reliance Natural Resources, Reliance Communication Ventures, Reliance Energy Ventures and Reliance Capital Ventures) to Ambani's younger brother Anil, with whom he split in 2005. Soon thereafter, American oil giant Chevron announced that it was picking up a 5 per cent stake in Reliance Petroleum for $300 million, with an option to increase the stake to 29 per cent. And when the company, which plans to set up a Rs 27,000-crore refinery with a capacity of 580,000 barrels a day, came out with its IPO in April, it was oversubscribed 50 times.

Land for the contentious small car project in Singur kept Tata Motors in public glare last year, but the coverage wasn't all negative
Ravi Kant/ Tata Motors
For good reason: the group that created the equity cult in India was coming out with an IPO after 13 long years. It got more press when, in October, a section of the Jamnagar refinery caught fire, and some more when just a little over a month later, Reliance reported that the unit was up and running in record time. On top of it all, Reliance was continuously in the news for its mega special economic zone (SEZ) plans.

But here's the thing about Reliance Industries. While it may top in terms of visibility (which is a function of the size of the article, its position in the publication and the readership of the publication) and image (determined by the tone of coverage: positive, negative or neutral), its overall quality of exposure is lower than that of several companies, including tech giants Infosys Technologies and Wipro, and FMCG giant Hindustan Lever (now called Hindustan Unilever). Compared to Infosys' quality of exposure score (QoE) of 157 per cent, Wipro's 154 and HUL's 153, Reliance racks up 111 per cent.

Jagdish Khattar/ Marut