|
CORPORATE FRONT: STRATEGY
Can NEPC Navigate the Rough Weather?A break-up with NEG Micon may have taken the wind out of the
wind-mill manufacturer.
By R Sridharan
The
bitter epilogue to a decade-old business relationship, expectedly, spat out of the fax
machine. On December 16, 1997, Steen Andersen, 52, the India and South Asia Chief of the
$417-million NEG Micon (Micon), sent a two-page fax to Raj Kumar Khemka, 32, the
vice-chairman of the Rs 437.54-crore NEPC India (NEPC). And that's how Micon severed its
technical and marketing tie-up with NEPC.
Earlier that day, Andersen had met Khemka in Chennai, and
renewed Micon's offer of an equal stake for NEPC in Asian Wind Turbines, which it had set
up to provide maintenance-support to windmills in this country. However, Khemka spurned
the offer, saying that he saw no rationale in a new partnership when he already managed a
similar venture. Officially, the Danish firm states that it withdrew from the relationship
because of NEPC's inability to meet Micon's quality standards.
Since then, Asian Wind Turbines has weaned away customers,
like the Rs 831-crore India Cements and the Rs 419.65-crore Madras Cements, from NEPC.
Explains T.V. Swaminathan, 51, senior general manager, India Cements: "Since Asian
Wind Turbines is owned by the original machinery-supplier, we decided to make the
switchover." At present, Micon has signed only maintenance contracts with its
customers since it cannot sell windmills in the country until July 1, 1998, as per its
agreement with NEPC.
After the agreement expires, NEPC faces the daunting task of
competing with Micon since the latter will be free to market windmills here. Nor will the
Khemkas be able to upgrade their technology. That may spell doom for a company that has
seen both its turnover and net profits plummet in just two years: from Rs 728.50 crore and
Rs 99.39 crore in 1995-96 to Rs 437.03 crore and Rs 45.97 crore, respectively, in 1996-97.
However, the group's patriarch, Ravi Prakash Khemka, 53,
shrugs off the break-up: "Micon was never `in' to go `out.' And we can do without
Micon." True, technology does not seem to be the issue here; the factors responsible
for the decline in NEPC's fortunes lie elsewhere. A pioneer, NEPC has sold 1,350 windmills
until now. Helped by government sops--such as the 100 per cent depreciation on wind-power
equipment--the company's turnover and net profits peaked in 1995-96. The problem: by and
large, NEPC's windmills were not purchased as an energy-source; they were bought to take
advantage of the tax-breaks.
When the policies did change, so did demand. First, in 1996,
provisions relating to the sale and leaseback of assets were altered. Then, in Budget 97,
the Minimum Alternate Tax (MAT) was introduced. And the depreciation allowed on
wind-energy equipment was reduced to 50 per cent. These factors hit NEPC.
Moreover, NEPC's diversifications--into the airline business
[Skyline NEPC: accumulated liabilities: Rs 40 crore], and a satellite television channel
[NEPC, which sucked in another Rs 40 crore without yielding any returns]--went awry.
Worse, a family feud led Madhusudan Khemka--Ravi Prakash's nephew--to quit NEPC to set up
a coal-trading business. "I was always against diversifying, and Raj Kumar's
appointment (as vice-chairman of NEPC, in June, 1997) was the last straw," says
Madhusudan, the ceo of Vrindavan ExIm Trading.
But Ravi Prakash is unfazed. "Our companies are doing
well. There is nothing to worry about," he claims. However, the continuing decline of
NEPC--which contributes over 90 per cent of the group's profits--is shaking the financial
foundations of the group. And the answers, unfortunately for the Khemkas, are no longer
blowing in the wind. |