There’s more to business than meets the eye. Strange facts, unsung heroes, and stunning nuggets of trivia. If you are one of those info-weevils who knows the name of the only CEO to hold a full-time faculty position (Bose’s Amal Bose at MIT), or the provenance of the Pepsi brand-name (from dyspepsia, which it was supposed to cure), here’s your chance. BUSINESS TODAY presents a series of quizzes on business, business events, and business people. The first 2 all-correct responses, received before August 7, 1999, will win a Canon Personal Organiser each.

1. In Scott Adam's Dilbert!, the boss hires a consultant to follow Dilbert around. What did Adams name him/her

Edgar Hoover  Tom Peters

Peter Drucker Mata Hari

2. Which European transnational gets in name from the Danish for Play Well

Lego   Bang&Olufsen

Nokia  Telefunken

3. Which innovation, that revolutionised retailing, was first introduced at the Marsh supermarket in Ohio in June 1974?

Local Area Networks Point-of-Purchase Stickers

Bar code scanners     Electronic billing

4. Created by DuPont in 1947, which brand name has entered the dictionary, and is essential sport- and leisure-wear today?

Lycra                Spandex

Teflon                Nylon

5. Which transnational entered its present business in 1923 as its main product-line, sausages, was not doing well in the summers?

Heinz   PepsiCo

Wall's     Coca Cola

6. Which inventor originally devised the hire-purchase system to expedite the the sale of his product?

Henry Ford for Ford Model T          Hubert Booth, for vacuum cleaners

Pepin for pressure cookers  Isaac Singer for sewing machines

7. Which Asian city has made a bid to house he fifth Disneywold entertainement park in the world?

Mumbai    Singapore

Shanghai              Kuala Lumpur

8. Looking Glass Partners, an American company, is now reaping the benefits of registering a trademark. Which one?

Windows     Intenet Explorer

Y2K       Basmati

9. What is the name of the Gramophone Company of India's music subsidiary in England?

Vande Mataram      Indipop International

Saregama        Sungeet

10. This colourful businessman made a music video for MTV, The Big Stuff, and forced all his employees to buy his book, Art of the Deal, to make it a best-seller. Name him.

Warren Buffet Ross Perrot

Ted Turner       Donald Trump

This contest is open to all Indian citizens except employees (and their relatives) of Living Media India Ltd and World Media Ltd.

BUSINESS TODAY will not be responsible for any postal delays, losses in transit, or mutilation of entry-forms. All entries will be treated as the property of BUSINESS TODAY.

BUSINESS TODAY reserves the right to terminate or extend the contest at any time, or to accept or reject entries at its absolute discretion without assigning any reason.

The Canon Personal Organisers will be sent to the winners, who will be individually intimated, through registered post or courier.

The jurisdiction regarding this contest will rest exclusively with the competent authorities and forums of Delhi / New Delhi only.

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