The Total Quality Gurus
Two prophets from Japan Inc., Yoshikazu Tsuda and Sueo Yamaguchi,
are teaching corporate India how to become world-class. Scores of CEO's are leaving their
egos and old practices in cold-storage to learn about quality from scratch. BT presents a
learner's guide to the temperamental teachers, and their unique lessons in corporate
Interview: Sueo Yamaguchi
"If the manager is sleeping, who
will implement TPM?"
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Will The Singhs Let Brar Manage
The late Parvinder Singh appointed a pro as his
successor, but patriarch Bhai Mohan Singh is campaigning for the return of the reins to
the family. Not what the good doctor ordered for Ranbaxy.
Will Reprogramming Take Wipro
After hiving off his lieutenant Ashok Soota, CEO
Azim Premji is close to spinning off Wipro's software business, with an eye on a Nasdaq
listing. The gameplan: globalisation.
Is Raymond's Future Hanging By A
Scion-turned CEO Gautam Singhania is trying to
put unprofitable diversifications on the block. Will Raymond remain the complete company?
Can SAIL Rapidly (Re) Steel Its
India's biggest steel-maker is too rusty to bear its
continuing losses. Only a massive restructuring will bring the shine back.
Why Does Daewoo Drive In
It took several wrong turns despite being an early starter in India's
car-market. Now N.H. Nam, Daewoo Motors' fifth Chairman in 5 years, is betting on the
Matiz, the Nexia, and the Nubira to power ahead of the pack.
Can The VSNL Dial Into A Brave
With its owner, the Government of India refusing to take key decisions,
the company's new investments are on hold. So is the appointment of its future CEO.
Case Study: The Case Of The Classy Mass
Should a bank operating in the premium segment look for growth in the mass
market, using acquisitions if necessary? Or is it more important to maintain its
positioning even if it doesn't expand its business.
Policy: (Revenue-) Sharing The Spoils
Finally, the private basic and cellular phone operators
have got what they were asking for: an end to licence-fees, and a shift to
revenue-sharing. But that doesn't mean they can dial into profits automatically.
Retailing: Retail Revelations
It is a unique relationship that every customers has with
her favourite stores. And, since no two people shop alike, understanding how consumer
India shops is crucial for marketers and retailers. BT present a unique KSA-Technopak
study on retailing trends.
Interview: If The Shoe Fits
For Reebok International CEO J. Yankowski, even a seemingly
mass-market product like a sports-shoe must be customised for every buyer's unique
Human Resources: Retention
Just what practices and systems are companies using to hold
on to their best human resources? A path-breaking AIMA study provides the benchmarks.
AIMA report (Power Point
Marketing: Brand Discontinuities
Suddenly breaking the pattern of benefits traditionally
associated with its product category, a brand decides to venture into uncharted
territory--providing unexpected new value, using an unexpected new delivery-system,
offering an unexpected new payment-system. For such discontinuities is flowing unexpected
Obituary: Requiem For A Visionary
On July 3, 1999, the man who had turned Ranbaxy
Laboratories into a globally competitive corporation passed away. BT presents tributes to
the corporate visionary from K. Anji Reddy, a contemporary; Jairam Ramesh, a friend; and
Vasant Kumar, a colleague.
Unit Scheme 64, A Sob Story