Business Today Net Special

Selling To The Indian Male

1. I view my family's role as:
a) An anchor
b) Central to my existence
c) A key one
d) A liability

2. Why I buy, I look for:
a) Price & Value
b) Quality
c) The Brand
d) The Best

3. For me a good job is one with:
a) Security & growth
b) Challenge & talent driven
c) Recognition & money
d) Independence & high rewards

4. I like advertising that speaks of:
a) Reliability & dependence
b) Independence & utility
c) Fine taste
d) Latest styles

5. I see marriage as:
a) A necessity
b) A team
c) Partnership/defined roles
d) End of fun

6. I think I have these qualities:
a) Hard work & determination
b) Professionalism
c) Always ahead of others
d) Street smartness

7. A credit card is a means of:
a) Indulgence
b) Managing finance
c) Managing needs
d) Instant buying

8. My idea of self-grooming:
a) Waste of time/money
b) Feel healthy & look good
c) Look respectable
d) Appeal to the other sex

9. My view of pre/extra-marital affairs:
a) Morally Unacceptable
b) No view on it
c) Image problem
d) No issue at all

10. My friends are:
a) Second to the family
b) Also my family's friend
c) Social contacts
d) Need based

SCORING:

For every a), give yourself 10 points
For every b), 20
For every c), 30
For every d), 40

Now find out, who you are:

100-120: The Traditional

A through and through family man, you are a man from the old era, steeped in the past. You play safe, respect tradition and elders. Content with your lot, you are typically risk averse in whatever you do, and follow the traditional, tried-and-tested path, be it marriage, investments, or career.

130-200: The Intrinsic Progressive

Family centric in attitude, yet you're not bound to tradition. You seek challenge in career, yet are very analytical in your purchase behaviour, going after quality and not just the brand. You have a high self-esteem,

210-320: The Social Chameleon

Accept this, you are a contradiction: Individualistic to the core, yet all your actions and motivations need to be socially acceptable, because your draw your identity from place in the society. You are an affluent and elite social creature, with a sharp need to differentiate yourself, and achieve success, before others!

330-400: The Pleasure Seeker

For you the mantra is very straight: life is for self-gratification, work is money and so is success. You don't seem to have any moral hang-ups. You love taking risks, whether in relationships or career. And you are quite willing to accept your need for pleasure.

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