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  September 2, 2001 Issue


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Business Today, September 2, 2001The Credit Trap
Caught in the grip of the buy-now-pay-later epidemic, an entire generation of urban Indian consumers is floundering. With the slowdown set to become a recession, and their jobs, or salaries, or both, under threat, they are now a step closer to the edge.

Editorial
Don't Bet The Farm Away

Features
Selling To The Indian Male
Men aren’t all alike. A research study identifies four distinct psychographic profiles of the Indian male: Traditional, Pleasure Seeker, Social Chameleon, and Intrinsic Progressive, each with its own set of communication- and purchase-drivers.

The Maruti 800: Whither Now
Despite, MUL’s renewed rural-thrust, India’s most successful passenger car, the Maruti 800, may be nearing the end of its lifecycle. Now, the company must quickly find a replacement for the old warhorse.

Can TACO Survive?
Falling way short of its ambitious target, Tata’s components group is shifting focus from hardware to engineering services.

The BT-Gartner Panel Discussion On The Future Of 
Indian IT

Eight analysts, 90 minutes, three critical issues: the impact of the global changes in the IT industry on India; the relative competitive advantages of India and China as software superpowers; and the next step for the Indian IT-enabled services.

LIC vs SBI: The Race To Be Universal Banks
In an unlikely battle of heavyweights, the country’s largest bank, the State Bank of India, and its largest insurance company, the Life Insurance Corporation of India, have both announced plans to become universal banks. BT maps the beginning of a bout that could re-shape the Indian banking and financial services industry.

60 Minutes With Vinod Khosla
The man whom Red Herring magazine refers to as the best venture capitalist on the planet, KPCB general partner, Vinod Khosla speaks to Business Today on his choice of companies and working style.

Fear Over The City
It’s the age of pink slips and cut-backs. The fall out of Silicon Valley’s nuclear winter has reached Bangalore, but it isn’t something that the whiz kids want to talk about. Can they cope?

Trends
Leader: Skating On Thin Ice
Real Estate:
Why The Inner City Is Dying
Rural Markets: Pushing Deals On Wheels
Technology: Promise Of The Pattern

Personal Finance
Retiring In A Recession
If you have to, you have to, but here’s how you can ensure a comfortable financial future.

The Best Loans
The best bargains across home, car, and personal loans.

BT dot.com 
Paid e-mail: Will It Work?

If 123India’s gambit of paid e-mail works, it could mean deliverance for it and other portals strapped for revenue. If not, it could spell doom.

What's Hot
Star takes all of Indya; Rediff is still in the red; an interview with Andersen’s Mukesh Butani, and more happening stuff.

Managing
Mind Over Matter

Psychological profiling catches on as a recruitment tool.

Back Of The Book
The Genetic Dream Team

Nicholas Piramal’s crack genetic research lab is staffed by an all-woman team Plus: Treadmill

Careers Today
Careers Today
Help, Tarun!!!


Jobs Listing

People

Columns
Business Revival By Pradeep Chanda
Commentary: Economy By Seetha
Legal Counselling By Diljeet Titus
Leadership Lessons By K.R. Mohan

 

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