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In the battle for marketing iconography, the portrayal and associations of rabbits can be interesting, too. When it comes to rabbits and their portrayal in mass media, the West is way ahead. Say 'rabbit', and almost every association anyone makes will be of Western origin. Try it. Go ahead. You'll hear of the magician's hat, with a bunny popping out, a striking visual depiction that must surely have come from a place where people wear such quaint top hats (materialisation magic in India tends to produce considerably less flurry stuff like candy balls). You'll also hear of the famous floppy-ear centerfolds a magazine started by Hugh Hefner became famous for (though, of course, it's the interviews that motivate most good souls to reach for it). You'll hear of Duracell, a brand of alkaline batteries that sells itself on the promise of eternal energy-as characterised by a pink bunny who just won't stop. It's a campaign that the rival brand with nine lives, Eveready, is still struggling to counter the power of. There is, though, another association that very few would cite. It's the one created by a male mathematician who gets pictured mostly as an Enid Blyton-like nanny figure: Lewis Carrol. The man who makes animals vanish. The rabbit in question, here, is the rabbit with the pocket watch. The one that impressed Rock Steady girl Gwen Stefani enough to do a music video inspired by it.
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