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APRIL 10, ../2005

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	All Work And No Play? The king of good times gets down to some serious business. After becoming the world's second largest liquor maker with the acquisition of Shaw Wallace, he's now attempting to become a leader in Indian aviation. EDITORIAL Watch The Dog Wag Read More

BT SPECIAL

India's Hottest Dealmakers

They're cutting deals of varying pedigree, size and complexity, as M&A activity in the country reaches a crescendo.
Read More

BT EVENT
Best Managed Companies
A glittering ceremony to celebrate management excellence.
Read More

Technology And Manufacturing
Can technology help make Indian manufacturing competitive?
Read More





	Money In Numbers Realising the buying power of what management guru C.K. Prahalad calls the bottom of the pyramid, a clutch of Indian companies is trying to go truly mass-market with new products and services, distribution channels, even business models. more...		Reddy, Steady, Hold RBI Governor Y.V. Reddy's banking reforms roadmap steers clear of all big bang measures. Foreign banks are disappointed, but happy to bide their time. more...



	Namaste America In another, albeit lateral, instance reflecting the importance of being Indian, American corporations wake up to the buying power of Indians residing in the US. more...		Going Shopping With Wal-Mart This year, the world's most feared retailer will source Rs 5,000 crore worth of goods from India. What does it buy, who are its vendors, and what kind of deals does it strike with them?. more...


	60 Minutes Ahead of his visit to India in mid-March, Rodrigo de Rato, Managing Director of the International Monetary Fund, spoke to Business Today on a host of issues. more...		There's Much In A Game The final of the Business Today Ballantine's Pro-Am golf championship had its memorable moments. more...










Fashionably Chinese China, say marketers, the kind who believe in touchy-feely research, is better understood not by all the statistics that forever hold economists in thrall, but by what is actually going on in such arenas as fashion. So, what's going on anyway? Here's an attempt to find out. Through a thoroughly unscientific sample survey of China's fashion scene. More Web Exclusives More Net Specials

Versace It's a name everyone who can spell 'fashion' has heard of, but a name very few in India can explain the actual significance of.

Into The Light So-called 'below-the-line' promotional activities, which had gained much prominence in the marketing mix over the past few years, are suddenly under attack on several fronts. Here's a look at the arguments against below-the-line, and at whether it means more bucks for regular old advertising.

Cola Cash The cola season lifts off with a cash promotion from Coca-Cola to match a 'secret agent' promotion from Pepsi.







	Top 10 Stocks For Tomorrow Looking for stocks that will give better than average returns over the next two to three years? Here's our pick of 10. more...		Reinventing The PSU Manager A handful of public sector giants is giving its managers a crash course in self-reinvention, covering everything from strategic thinking to sit-down dinner etiquette. more...



	Name Game Everything on branding you're not afraid to ask. Plus, transfer pricing and Indo-Pak relations. more...		Morning Manna Most BT correspondents cannot be described as intrepid culinary adventurers and they do enjoy their sleep. But we still got them out of bed and told them to find a good breakfast, so that you know where it is you can find the best way to start your day. more...




	People Starring Abhay Firodia of Bajaj Tempo, former promoter of Yes Bank Harkirat Singh, Dr. Ajit Shetty of Janssen Pharmaceutica, Pfizer India's Hocine Sidi Said, wannabe entrepreneur Ravina Raj Kohli and Max India's Analjit Singh.. more...		Leadership Secrets by P.K. Chaudhury





	Rich. Like Us? India has more billionaires than the UK. Here's how many poor there are in India. more... Acquire Or Die Mphasis' M&A play is central to its hopes of becoming a software services major. more... Super-marketer? Not Quite India's first real organised retail venture, FoodWorld, is running out of steam. more... Problem Of Plenty There's a crying need to put India's $140 billion in forex reserves to work. more...		Suddenly Sought After Merchandisers were not even understood once. Now they're only slightly better understood, but much more heavily in demand. Help, Tarun! Waft And Weft Of It Arches For Architecture more...


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