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CORPORATE FINANCE
Safe As Houses-Hopefully
The securitisation of housing loans could create new financing opportunities.

Atlast, they're laying the foundations of a high-rise home-finance market. The pioneering effort: a pilot project of the Housing Development & Finance Corporation (HDFC) to securitise its future earnings-streams from the repayment of housing loans to borrow Rs 60 crore from the market. Waiting in the wings to see if it works are, among others, LIC Housing and Canfin Homes. Says P.P. Vora, 56, the Chairman of the National Housing Bank (NHB), who has worked extremely hard to develop this market: ''We have a long list of organisations in line for securitisation. Let the first one go through.''

A Mouse For The Bulls And The Bears
Global Gateways To Survival
The Empire Tries To Strike Back
Password For A New Paradigm

For companies like HDFC, securitisation-where the firm, essentially, puts up its future revenues, in this case from the installment-payments made by borrowers, as collateral for loans-is an obvious and powerful way to raise cash. Explains Keki Mistry, 45, Deputy Managing Director, HDFC: ''Securitisation will enable us to convert illiquid assets into liquid assets, and sell them to raise resources faster.'' All that the company has to do is to cherry-pick the loans in its portfolio, and securitise the revenues from them; route this income through a special purpose vehicle to convince investors that their collateral is safe; and sell tradeable debt-paper.

Despite the long-winded foreclosure process that housing finance companies have to go through to liquidate the property of a defaulter, financial pros believe this could make for a huge market. At present, the 29 housing finance companies registered with the NHB have a total outstanding loan-portfolio of Rs 22,500 crore, with HDFC's own portfolio alone topping Rs 10,000 crore. Were India to match the US, where 70 per cent of all housing-loans are securitised, that could make for a market of Rs 15,750 crore. With the government having set a target of Rs 500 crore every year for securitisation, this seems to be one device whose future is secure.

-Dilip Maitra

CAPITAL MARKETS
A Mouse For The Bulls And The Bears

If Net-based trading clicks, it could mean a dramatic jump in retail participation in the stockmarket.

On February 1, 2000, when K.V. Shamshuddin, an NRI based in Sharjah, clicked on www.geojitsecurities. com, logged on, and placed an order to purchase 10 shares of Aptech,he became the first investor to trade on-line on India's bourses. Shamshuddin's order was routed through Geojit, a Cochin-based brokerage firm, to the exchange's trading system, and, in 60 seconds, he received a confirmation on the purchase. Geojit Securities may have been the first brokerage to begin Net-based trading, but a clutch of other brokerages-like I-Sec, Motilal Oswal Securities, Investmart India, SSKI, and Kotak Mahindra Securities-are in various stages of readiness for on-line trading. The obvious fall-out: increased investor activity. Agrees Dhiraj Agarwal, 38, CEO, SSKI: ''We'll see a 20-fold jump in the number of active investors in 5 years through on-line trading.''

For example, I-Sec is planning to launch a product that will not only take orders and push it to the stock exchange after internal validation, but will also combine brokerage, DEMAT, and bank accounts by offering integrated e-invest accounts. But, until then, brokerages will insist on a deposit. Shamshuddin has a deposit of Rs 3,00,000 with Geojit. Over time, even cellular service-providers will jump in. Next time, to buy 100 of that hot stock, you may have to just point-and-click with your cell.

 -Roshni Jayakar

CONVERGENCE
Global Gateways To Survival

The future for small ISPs lies in providing infrastructure for their bigger rivals.

Access is the mother-lode of the dot.com gold-rush. With ISPS proliferating, so are business models. The logic: markets cannot support more than a finite number of ISPS; ERGO, those that wish to survive and succeed must be more than just ISPs. Leveraging this logic to the hilt is the Hyderabad-based Pioneer Online, the brain-child of civil-engineer-turned entrepreneur P.S. Reddy. The company began its life in June, 1999, as a pure ISP, and claims a customer-base of 6,000.

But, with competition brewing, the company has set its sights elsewhere: namely, becoming an infrastructure service-provider for other ISPs. The template? Six international gateways that the company plans to set up-in December, 1999, the government announced its plans to allow private ISPs to set up their own international gateways instead of going through the vsnl-and a hardware-software off-the-shelf solution for ISPs: Alladin ISP-in-a-box.

Alladin is targetted at smaller ISPs. Normally, it cost them Rs 60 lakh to set up a service that caters to 600 customers; with Alladin the cost comes down to Rs 18 lakh. Claims Reddy, 28: ''We will progress to ISP-consultancy, market Alladin aggressively, offer wan solutions to firms, and enter the e-Commerce solutions business by end-2001.'' Before that, he must make the gateways deliver.

The costs of setting up a gateway are a function of several variables: the bandwidth specifications, the choice of transponder, and the issue of whether the gateway will remain a pure gateway or come with a backbone-network that takes care of first-mile access. VSNL has invested Rs 1,000 crore in the 12 gateways it already has; Reddy plans to replicate that, albeit on a smaller scale. But N. Satish Kumar, 29, Executive Director, Southern Online, another Hyderabad-based start-up ISP, believes Pioneer will find the going tough: ''A company will find it difficult to be both an ISP and a ISP service-provider at the same time. What will its focus be?'' With national-level ISPs like Satyam Infoway, RPG, Dishnet DSL, VSNL, and MTNL planning to set up more gateways in every city, the smaller players could well end up with only a busy signal.

-E.K. Sharma

COMPETITION
The Empire Tries To Strike Back

Maruti Udyog drives the WagonR into a crowded road. Now, it must pull away from the field.

The market-leader's jumped on the price band-wagonR too. If pedigree and track-record were the clinchers, the Suzuki WagonR-the third offering from the stable after the Zen not to showcase the Maruti logo-which was launched at a base-price of Rs 3.49 lakh in January, 2000, should win hands down. After all, even in the face of stiff competition from Honda, Toyota, and Mitsubishi, the WagonR has remained Japan's largest-selling model for the last 3 years. Unfortunately for Maruti Udyog's CEO, Jagdish Khattar, that won't guarantee it an instant place in India's fast-lanes.

Unlike Japan, where Suzuki pioneered the small car, in India, the WagonR has to contend with well-entrenched players who have been busy strengthening their competitive positions over the past year. The new car also has to manoeuvre itself delicately into a price-point between the company's own entry-level Maruti 800 (from Rs 1.98 lakh to Rs 2.57 lakh) and the Maruti Zen (from Rs 3 lakh to Rs 4.30 lakh). Says Manish Maheshwari, 31, Senior Analyst, ICRA: ''The WagonR is meant to strengthen Maruti Udyog's position in the segment that is witnessing the maximum action.''

The real competition, of course, will be with the Hyundai Santro, and, to a lesser extent, the Tata Indica and the Daewoo Matiz. The Santro-the price-tag on whose 6 models range from Rs 2.99 lakh to Rs 3.74 lakh-has, in particular, been pulling away from the competition, selling 60,318 cars in 1999 versus the Indica's 38,734, the Matiz's 24,175, and the Fiat Uno's 16,147.

In fact, it ran threateningly close to the Zen-77,786 of which were sold in 1999-near enough for Maruti Udyog to pull out a second car in the segment to woo some of those customers in this price-band who want a newer car rather than the 5-year-old Zen, or the face-lifted 6-month-old niche-offering, the Zen Classic. In fact, there is a possibility that the company will market the WagonR as its primary product in the small-car segment, leaving the Zen for customers who swear by its reputation. Declares Khattar, 56: ''The WagonR is positioned for leadership in the segment.'' Read that to mean that the company's marketing efforts will focus on pushing the WagonR-not the Zen.

What are the USPs with which the WagonR will run the race? It has an engine that, at 1,061 cc, is marginally more powerful than the 999-cc engine beneath the Santro's hood-besides generating superior 62 BHP versus the latter's 52 BHP. That apart, the WagonR must win the game not just with its product, but also with the quality of its post-sales service.

The excitement over a new car in the market will, probably, lead to the graph coming out of the starting-gates at a sharp pace. Says the Mumbai-based auto consultant, Hormazd Sorabjee, 35: ''The WagonR's real performance will be noticeable after 12 months, once the initial excitement has died down.'' Unless the difference in design-ironically, the Tall Boy tag for which the WagonR is known in Japan has been usurped by the Santro as its USP in India-is extended into a palpable difference in driving-comfort and long-term performance, the WagonR will find the road too crowded to take the chequered flag as easily as its predecessors from Maruti Udyog used to do.

-Rajeev Dubey

INFOTECH 
Password For A New Paradigm

MIT guru M. Dertouzos believes that India's future lies in on-line services-not software.

What's holding you back?'' posited Michael Dertouzos, Director, Lab for Computer Sciences, Massachusetts Institute of Technology. Cellphonedrop silence.

The delegates attending the inaugural session of it Asia 2000 had no answers. But then, the 63-year-old Dertouzos' 60-minute presentation-just back from Davos, the professor showed no discomfort from a rib injury caused by a disagreement with a snow scooter (''It wasn't made by Bajaj,'' quipped Rahul Bajaj, the President of the Confederation of Indian Industry)-raised more questions than answers.

For a country that wants to see itself as an infotech superpower in the making, Dertouzos' prediction about India's role in the wired economy was a disturbing dose of reality. ''It's not about information technology,'' he stressed. ''That's a very small piece of the action.'' Instead, he believes, Indian companies should target servicing-via the Net-the office-work of companies and institutions in the developed countries. Dertouzos estimates that $10 trillion, or half the world's industrial economy, is accounted for by office work. And around 40 per cent of this can be put on-line.

His thesis: this is ideal and lucrative work for India's 50-million strong, English-speaking population. While medical transcription-centres and telephone-answering services have already marked their presence, Dertouzos points to opportunities in finance, insurance, mortgages, healthcare, as well as government work. For instance, Indian organisations could train their workforces to filter international insurance claims and mortgages. Or, a panel of doctors could give their opinion on a patient's state of health.

High labour-costs in the US and other developed countries have forced their companies and governments to look outwards to outsource their office-requirements. The Net now makes this a certainty. The man who had predicted as long ago as in 1983 that computers will communicate with one another tries to mitigate the impact of transplanting low-end jobs to India by saying: ''Don't ever underestimate the lower end of the ladder.''

His other predictions are fascinating. While automation will take time to make a significant impact in the Indian market, he feels that the ability of the Net to deliver access to information is crucial. But the trick lies in finding the customer what she or he wants, pointing towards a market for human-directory search-engines. At the same time, Dertouzos warns against over-reliance on content, which represents only 4 per cent of the industrial economy. The real strength of the Net, he argues, is in harnessing a people-to-people economy-or collaborations across space or time that are not limited by geography.

By extension, the harnessing of such an economy will create new jobs and impart prosperity to this new workforce. While that is, of course, true, it is hardly in sync with the Bangalore-driven aspiration of being a top-end player in the infotech industry. Actually, directing the Indian education system to churn out an English-speaking army of office-staff is, perhaps, inevitable, considering that a large proportion of our software success is built around writing code for back-end processes. Looking at it positively, jumping onto a ladder is, after all, a necessary pre-condition to climbing it.

-Sunit Arora

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