 Mobike
Wars: Bajaj Vs Hero Honda
Mobike market leader Hero
Honda is troubled by old models and possible conflicts with partner Honda,
which is set to storm the Indian mobike market by 2004. Number 2 Bajaj
Auto, armed with a war-chest of Rs 2,500 crore, won’t find a better time
to strike.
Editorial
When Shopping Strikes...
Features
Interview:
Arun Jaitley
Minister for law, justice,
and company affairs, Arun Jaitley is a busy man these days. Parliament has
cleared crucial economic legislations like the Competition Bill and the
Company (Amendment) Bill. In an interview to BT, he talks about a few of
these legislations.
Water
Wars
Old cola-rivals Coke and
Pepsi are discovering there is more money in water than coloured water.
Things are warming up in the Rs 1,000-crore bottled-drinking-water market
and competitors, including Parle’s Ramesh Chauhan, face the threat of a
whitewash.
Insurance:
Marketing Jamboree
The insurance sector isn’t
seeing a slugfest yet. And private firms aren’t reaching out to
customers very effectively.
Keeping
Head-Hunting Pests At Bay!
Call it the antithesis of
the great job slump. Companies may be getting rid of dead-wood, but they
are as keen as ever to protect their best employees.
They
Also Make TV Ads
There may be no finesse in
their ads, but Mom-and-Pop agencies, catering to M-and-P brands form a Rs
500-900 crore industry that’s the lifeline for regional channels.
60
Minutes: John Philip Jones
Advertising consultant and
Professor of Public Communications, Syracuse University, New York, John
Philip Jones believes any advertising that does not deliver sales in the
first seven days is ineffectual. In a chat with BT, he exhorts Indian ads
to go for more ‘‘motivating arguments’’.
Life
Beyond Software
As the new economy
matures, a host of emerging technologies and market niches begins to
crystallise, firing the imagination of India’s software bottom-feeders.
Trends
Leader: Crying Wolf
Silicon Dreams: Hardware
In India: What May Be
Innovation: The
Super Remote
Growing Pangs: What
Will Dilip Modi Do Now?
Personal Finance
Incubating
A Nest Egg
Tips from the best advisors in the business on retiring rich in 10
years.
BT
dot.com
Survivor: The India Games Story
How does yesterday’s posterboy
flourish the day after? A profile of Vishal Gondal, CEO, Indiagames.com
What's
Hot
More about digital signature
certification, all about URM tech, and featuring Larry Page of Google
Managing
Smart Retrenchment
The fine art of handing pink
slips.
Back
Of The Book
Over The Firewall
How Indian techies overcome
archaic internet policies.
Plus: Treadmill
Careers
Today
Careers Today
Help,
Tarun!!!
Jobs Listing
People Columns
Business
Revival By Pradeep Chanda
Global Trade By Bibek
Debroy
Legal Counselling By Diljeet Titus
Leadership Lessons By Abraham
Thomas |
