 Amul's:
Ambitious Avatar
Gujarat Co-operative Milk
Marketing Federation, better known as Amul, wants to whip its
transnational competitors across a range of milk-based products. And it is
counting on its time-tested marketing strategem of low pricing to do the
trick. But can a co-operative of farmers overwhelm the might of
multinational marketing machines?
Editorial
Don't Throw The Baby Out
Features
Eerie
Calm@e-ventures
Mumbai’s hi-profile
venture capital firm, e-ventures, sacks staff in the wake of an investment
squeeze. Are the curtains coming down at the embattled firm? More
importantly, could this be the beginning of a shakeout in the VC business?
Moksha
For Money
As an anxious and
over-worked generation searches for salvation, the purveyors of moksha hit
the big times. Call it Reiki, Pranic Healing, or Feng Shui, the bottomline
is the same: it's moksha over the counter for (are you surprised?) money.
Dial
M(cKinsey) For Growth
He didn’t, but just
imagine if Prime Minister Atal Bihari Vajpayee and his team had sat
through McKinsey’s ‘‘13 Steps To 10 Per Cent Growth’’
presentation. We did (imagine, that is) and came up with an interesting
story.
Sectors
In Retrospect
Before IT and biotech,
there were the dream industries of granite, aquaculture and floriculture.
Except that unlike IT and biotech, their dreams quickly turned into
nightmares. But as a few companies show, it is possible to survive
nightmares.
Lean
And Mean
It has just 20 employees
on its rolls, operates out of an unpretentious building in a B-grade
business district in Delhi, but, at last count, raked in Rs 1,300 crore in
annual sales. So what makes Samsung’s information and telecom company in
India the hardware powerhouse that it is? Its superlative information
technology systems.
60
Minutes: Suresh Prabhu
Although he has just
tabled the Electricity Bill, Union Minister of Power, Suresh Prabhu, doesn’t
think that legislations alone can set right the mess in the power sector.
The trick, he explains, lies in hammering the distribution system into
shape.
Trends
Leader: Greenmailers
Salaries: D-street
Blues
Quick Q&A: "I'll
Go With The Small Car"
Wheels: 4-Stroke,
2-Late
Personal Finance
Freud
And Your Portfolio
Understanding the psychology of error-free
investing.
Don't
Be A Debt Junkie
Addicted to debt funds’ stellar
returns? Caution: downturn ahead.
BT
dot.com
The Second Coming
The new breed of dotcoms rising on
the rubble of has-beens is sober, smarter and, dig this, self-funded. But,
again, no guarantees it will work.
What's
Hot
A Hindi newspaper takes its
online edition pay, AOL’s silence about its investment approval gets the
rumour mills churning, and Bangalore opens a police station for cyber
crime.
Case Game
The
Case of The Hysterical IT Company
Buffeted by the slowdown in the US, what
should A1 Technologies do? P. Erinjery of Thirdware Solution, S.
Mandrawadkar of IONA, and A. Desai of Mastek
discuss. Send
us your solution
which scrutinises the problems in companies like yours. We'll showcase the
best solutions on-line.
Readings
List
Managing
Recession Glossary
Tips and terms for surviving the
slowdown.
Back
Of The Book
A Head For Beer
What ales Delhi's pubs.
Plus: Treadmill
Careers
Today
Careers Today
Help,
Tarun!!!
Jobs Listing
People Columns
Business
Revival By Pradeep Chanda
Legal Counselling By Diljeet Titus
Leadership Lessons By Arun
Kumar Maheshwari |
