APRIL 27, 2003
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Q&A: Charles J. Fombrun
"There is a direct correlation between reputation and market capitalisation. Reputation has to be treated as an asset, measured as an asset." Thus spake Charles J. Fombrun, reputation guru, Professor at New York University's Stern School of Business, and Founding Director of the Reputation Institute. For more, log on.


Q&A: Keith Smith
Keith Smith—not to be confused with a Hot Springs Arkansas-based egg marketer by the same name—lives in Hong Kong, as the boss of an idea-hatchery. More specifically, as the Regional Chairman of the Asia pacific operations of TBWA. His most significant 'business coup'? Swinging the Wonderbra account.

More Net Specials
Business Today,  April 13, 2003
 
 
The Art Of Leadership
 

Leadership is more than just a science. It's an art as well. The art of leadership varies from leader to leader: Some leaders take a cold and analytical approach to things; while others are aggressively emotional. Different situations call for different kinds of leadership. While mergers require a sensitive negotiator at the helm, it takes a more authoritarian leadership style to effect turnarounds.

   
   

Most effective and successful leaders, however, have one thing in common: they all have a high degree of emotional intelligence (EQ). This does not imply that intelligence quotient (IQ) or technical skills are irrelevant to leadership. IQ and technical skills are the entry-level requirements for executive positions, while EQ is an essential quality for effective leadership.

Successful leaders offer a strong vision of where they want their organisations to go in the future. More than that, they are capable of getting their people to trust them and harness their energies towards the attainment of that vision. A leader's vision should have the power to be able to infuse all levels of an organisation with positive energy and motivate employees towards its successful execution.

A leader's analytical skills also have to be at the same time directional because that is what imparts momentum to an organisation. Leaders provide vision, purpose, and goal definition. Directional skills help leaders recognise the need for change and identify the right time and approach to the change.

It is also important for a leader to perform preventive maintenance on the organisation from time to time. Do not believe in the old adage, "If it ain't broke, don't fix it." The people who do, go broke.

 

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