JUNE 22, 2003
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Close Reading Leaves
Economic research data is supposed to be fairly straightforward. And so it is, for most countries. But countries alone are not the only economic zones there are. Which is why the National Council For Applied Economic Research is studying state-wise performance, on a grant from the Canadian High Commission.


Brand Culturalisation
Brand this, brand that, and now, brand culturalisation. Reaching for your gun? Don't. It's not the latest attempt in marketing jargonisation for the merry purpose of higher obscurity and greater reader bewilderment. It is something that brand marketers ought to pay attention to. Because it pays.

More Net Specials
Business Today,  June 8, 2003
 
 
H-1 Bee
Why going abroad on work doesn't mean emigration any more.

Every family in the colony I grew up in, in Secunderabad, now has at least one member in the US. The route was one of two standard approaches: The first was to do your B. Tech., write your gre, apply, go abroad for some random Master's degree, survive on whatever teaching assistanceship the University threw your way, get some job in some technology function of some company, get married (either to someone Mummy found back home, or in rare cases, to a fellow h-1b), pay a mortgage for 30 years to buy a house in the suburbs, pay installments to buy the standard issue Toyota or Honda blahmobile, have the 2.1 kids and live the desi life.

The other was to do the NIIT/Aptech thing, get picked up by some body shop/people exporter, get assigned to some project abroad, hang on after the project, get some job in some technology function and the rest as above.

   
   

I write this in the US now, at the fag end of a business trip. The mood I sense in the Desi Division is one of desperation. Not that we ever distinguished ourselves with oodles of confidence, but I knew the strain was showing when one of this contingent confessed during a nervous drive to the mall that he was afraid of getting a traffic ticket because that could somehow end up with the revocation of his h1-b status in the US.

I laughed aloud when I heard it, and immediately shut up when I saw he wasn't being facetious, and instead spent the next 10 minutes trying to tell him that a that a traffic ticket had nothing whatsoever to do with his work status. I'm not sure he was convinced, but I could see he was clearly living on the edge.

It's weird, virtually every desi in a technology function here who hasn't yet gotten a green card (and that's a huge number of them) is a nervous wreck right now. Even those with the magic card are among the lot that ask me ''How things are in India.'' ''Is it easy to find work?'' ''How much do houses cost?'' ''What's a good salary these days?'' And ''How did you feel about moving back to India?''

It may not be great in India, but it certainly is better than this. We aren't living paranoid lives, waiting for the day when the axe falls on our jobs, dreading the thought of packing up and going back home, worrying about seeming like a loser to those around us, worrying about giving up the good life, worrying about the failure of the big migratory move.

In many ways this is a sobering lesson. This was a generation that never knew failure, a generation that was brought up on the idea that a job in technology is job security, a generation that was urged to move abroad by their parents, who in many cases followed them over. Oh, how the world has changed.

Technology jobs are being lost in the US by the hundreds-guess why? They're all moving to India. There is no such thing called job security. If you don't have a back-up plan, or some entrepreneurial instinct, you're toast. Oh, and don't be so sure that the good life is what you find out of India. Once you get used to the idea of cooking, cleaning, shopping, doing the housework all by yourself, in addition to all the debt you take up to pay for your too-big house and the too-elite school and the too-new car, you may find you don't really have the time to enjoy life-and even if you do, you certainly don't have the money.

My partner and I were calculating what ''a good job'' meant in the US and India in terms of a comparable lifestyle. We felt it was an annual income of $100,000 in the US or about Rs 8 lakh in India. And also agreed that in the latter case you'd probably be able to lead a far more bindaas (nonchalant) life with frequent travel and partying than in the former.

Is there a solution? I'm not sure. If you do want to work abroad, get used to the idea of coming back sometime, or moving to other cities, countries and places, wherever the opportunity is. Live a ''light'' life-go easy on the house, the car, the expenses- rent instead of buying, for it can be a huge bother (and loss) to sell your stuff.

The rolling stones will gather moss. The future doesn't belong to dinosaurs. It will belong to bumblebees.


Mahesh Murthy, an angel investor, heads Passionfund. He earlier ran Channel V and, before that, helped launch Yahoo! and Amazon at a Valley-based interactive marketing firm. Reach him at Mahesh@passionfund.com.

 

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