JUNE 22, 2003
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Close Reading Leaves
Economic research data is supposed to be fairly straightforward. And so it is, for most countries. But countries alone are not the only economic zones there are. Which is why the National Council For Applied Economic Research is studying state-wise performance, on a grant from the Canadian High Commission.


Brand Culturalisation
Brand this, brand that, and now, brand culturalisation. Reaching for your gun? Don't. It's not the latest attempt in marketing jargonisation for the merry purpose of higher obscurity and greater reader bewilderment. It is something that brand marketers ought to pay attention to. Because it pays.

More Net Specials
Business Today,  June 8, 2003
 
 
A Learning Process
 

Every leader has two important responsibilities: creating a context and serving his or her people. 'Creating a context' involves enabling the team to see the larger picture-the overall objectives and goals of the organisation-towards which it is expected to contribute. The leader's role is to provide a vision and to lead his team towards the fulfillment of these goals. It is also necessary for a leader to inculcate in his team members respect for the core values of the organisation. The leader has to be a constant learner so that he is abreast of the latest developments in a changing business scenario and can effectively guide his team to success.

   
   

A leader should set goals and measurable targets for his team. Most organisations have two types of goals: organisational goals that are set collectively and whose delivery is non-negotiable and individual goals that are set by the leader.

An essential component of leadership is effective communication. A leader can serve his team only by making its members feel a part of the company. A leader must engage people emotionally and intellectually and create a sense of belonging. He or she should be tolerant and approachable. This will help employees in identifying themselves with the organisation and work towards its growth.

Personal integrity is probably the most important attribute of a leader. He should show conviction and passion in the values and systems that he expects others to follow.

Leadership is about setting a vision. It is about leading through example. It is about learning from your mistakes. Last but not the least, leadership is about continuous learning.

 

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