KANWAR S. BHUTANI MD, Tupperware India RINGTONE: Tampo and animal sounds.

My mobile phone toting colleagues are not going to like this, but I can always risk facing the sneers for the benefit of you, Constant Reader. Sharing the office with well connected journos whose mobiles are buzzing 24x7 can be hard on the ears. As someone who's never used a mobile phone, it is difficult to understand the need for a raunchy Bollywood "item" number ringtone. "But they reflect your personality," assures a friend whose campy ringtone would befit a Rajnikanth PE drill dance number. If journalists had such ringtones, I was sure our better-heeled honchos would, too. And curious to see if my friend's ringtones-and-personality argument had any truth in it, I turned to Dr. Sanjay Chugh, a Delhi psychiatrist.

JAMAL MECKLAI CEO, Mecklai Financial & Commercial Services RINGTONE: Beethoven's Ninth Symphony

Whenever the lilting A.R. Rahman melody Thenmozhiye... from the Tamil flick Mudhalvan starts playing on his mobile, C.K. Ranganathan, 42-year-old MD of CavinKare, knows who's on the other side of the line. It's his wife Thenmozhi. Ranganathan records a new song on his Nokia 7210 virtually everyday. "It's so boring to have the same straightforward ringer. There has to be something new in life every day," he gushes. His current favourite is the song Apple Penne from the movie Roja Koottam. According to Chugh, someone with a penchant for filmy stuff is typically a man-in-a-hurry and ambitious. Having given the FMCG Goliaths a run for their shampoos, Ranganathan sure is an ambitious David.

Jamal Mecklai the 53-year-old CEO of Mecklai Financial and Commercial Services has a Beethoven's Ninth Symphony ringtone. He believes ringtones should be amusing, not jarring. The doc's verdict: he's the kind who drinks single malts, plays golf and drives a mid-sized car. But in Mumbai Mecklai is famous for his champagne and vada-paav dos on Union Budget days and his colourful wardrobe.

C.K. RANGANATHANI MD, CavinKare RINGTONE: Tamil movie songs.

Kanwar Singh Bhutani, the MD of Tupperware has a rooster crying cock-a-doodle-doo from his mobile to wake him up and when someone blacklisted calls, there's a dog's bark that sounds. For other not-so-unwanted callers he has a fast beat called the Tampo. "I like flashy things," says Bhutani.

B. 'Nary' Narayanaswamy, ED, Indica Research and a carnatic music buff, prefers to create his own ring tones. "My favourite, is a composition by Thyagaraja in raga Mohanam."

Finally, I asked the doc about the traits of those noble souls who use the vibrator mode for their phones, he said: "The vibrator is more of an irritant to themselves. They are fence-sitters who aren't sure about their decisions." May their tribe grow.

T.R. Vivek and Dipayan Baishya